ALGORITHMS FOR INCREASING REGIONAL SALES THROUGH SEARCH ENGINE PROMOTION: FINANCIAL ASSESSMENT AND PRACTICAL RESULTS
Author(s): Fedorov O.A.
Rubric: Domestic and foreign trade
DOI: 10.21777/2587-554X-2024-4-90-99
Release: 2024-4 (51)
Pages: 90-99
Keywords: search engine optimization, regional sales enhancement, financial performance analysis, digital marketing strate- gies, search engine, optimization algorithm effectiveness, competitive advantage, regional markets
Annotation: This study examines the impact of search engine optimization (SEO) on regional sales and business performance, using the Sushiset case study as a focal point. The study highlights the significant role of search engine optimiza- tion algorithms in enhancing visibility, driving traffic, and ultimately increasing revenue and profitability. The research begins with an initial assessment of Sushiset’s SEO performance, followed by a detailed analysis of implemented strategies including keyword research, on-page and off-page optimization, content creation, tech- nical enhancements, and local SEO. The project also explores the financial implications of these SEO efforts, showcasing an increase in revenue by 40 % and profit by 80 %, alongside a reduction in customer acquisition costs by 40 %. These results underscore the effectiveness of SEO in achieving substantial financial growth and improving marketing efficiency. The study is concluded by discussing the broader implications of these findings for global economic contexts and offers practical recommendations for businesses aiming to leverage SEO strate- gies for regional market expansion. Future research directions are proposed, emphasizing the need for exploring emerging SEO trends, the integration of advanced analytics, and the refinement of SEO algorithms to sustain competitive advantage. This research contributes valuable insights into the economic significance of SEO and provides actionable strategies for optimizing business performance in a digital landscape.
Bibliography: Fedorov O.A. ALGORITHMS FOR INCREASING REGIONAL SALES THROUGH SEARCH ENGINE PROMOTION: FINANCIAL ASSESSMENT AND PRACTICAL RESULTS // Economics and Management. – 2024. – № 4 (51). – С. 90-99. doi: 10.21777/2587-554X-2024-4-90-99