ANALYSIS OF TRENDS AND PROSPECTIVE DIRECTIONS OF ACTIVITIES OF ENTERPRISES IN THE MAINTENANCE AND REPAIR OF MOTOR TRANSPORT

Author(s): Gudkova O.E.

Rubric: Management

DOI: 10.21777/2587-554X-2025-1-87-94

Release: 2025-1 (52)

Pages: 87-94

Keywords: auto transport, automobile services market, car service, import substitution, supply and demand development trends, automobile industry, trend analysis

Annotation: The article analyzes the market of services for maintenance and repair of motor vehicles, describes the features of the activities of enterprises related to the nature of the services provided, requirements for the organization of work and interaction with the client base. Due to the high competition in the industry and the technological complexity of the operation of modern cars, the study presents an analysis of promising areas of activity in the market for maintenance and repair of motor vehicles. The level of demand for maintenance and repair of motor vehicles depends on both internal and external factors. Individual factors affecting demand are interdependent values, which has an increasing effect on the dynamics of demand. Since an enterprise for its normal functioning needs not implementation of well thought out and competently built marketing policy only in the area of online promotion and advertising, but also creation of a positive reputation based on positive customer reviews, the article presents an analysis of trends in the market of maintenance and repair of motor vehicles.

Bibliography: Gudkova O.E. ANALYSIS OF TRENDS AND PROSPECTIVE DIRECTIONS OF ACTIVITIES OF ENTERPRISES IN THE MAINTENANCE AND REPAIR OF MOTOR TRANSPORT // Economics and Management. – 2025. – № 1 (52). – С. 87-94. doi: 10.21777/2587-554X-2025-1-87-94