GLOBAL ECONOMIC TRENDS AND THEIR IMPACT ON RUSSIAN ONLINE RETAIL NETWORKS

Author(s): Televatyuk S.D.

Rubric: Domestic and foreign trade

DOI: 10.21777/2587-554X-2024-3-73-81

Release: 2024-3 (50)

Pages: 73-81

Keywords: global economic trends, online retail, strategic insights, technological advancements, consumer behavior, data analysis, implications

Annotation: This study examines the impact of global economic trends on Russian online retail networks and offers strategic insights for retailers. Through qualitative analysis of secondary data, including scientific literature and industry reports, key trends such as economic growth rates, trade policies, technological advances, and consumer behavior are investigated. The analysis shows that global economic fluctuations, trade policies, and technological innova- tions have a significant impact on Russian online retail. Opportunities for retailers include expanding into new markets and utilizing advanced technology. However, threats such as competition and supply chain disruptions need to be investigated thoroughly. Case studies of successful retailers provide valuable insights into effective strategies for adapting to global trends. These studies conclude with recommendations for Russian online retail- ers to improve their competitiveness. These recommendations include the introduction of advanced technologies, better understanding of consumer behavior, and addressing regulatory issues. Further research could explore specific trends or industries within the Russian online retail market.

Bibliography: Televatyuk S.D. GLOBAL ECONOMIC TRENDS AND THEIR IMPACT ON RUSSIAN ONLINE RETAIL NETWORKS // Economics and Management. – 2024. – № 3 (50). – С. 73-81. doi: 10.21777/2587-554X-2024-3-73-81