INFORMATIZATION, MARKETING AND LOGISTICS AS BASIS FOR SUCCESSFUL ENTERPRISES ACTIVITY

Author(s): Shumaev Vitaly Andreevich

Rubric: Management

Release: 2013-3 (5)

Pages: 35-42

Keywords: informatization, marketing, logistics, market economy

Annotation: The article shows the role of informatization in business, recommendations for the establishment of a unified information system are presented. Marketing is shown as a source of information for doing business. The article also introduces the concept of logistics, logistics principles and guidance for the enterprise to use it extensively.

Bibliography: Shumaev VI.AN. INFORMATIZATION, MARKETING AND LOGISTICS AS BASIS FOR SUCCESSFUL ENTERPRISES ACTIVITY // Economics and Management. – 2013. – № 3 (5). – С. 35-42. doi: