ENHANCING RUSSIAN UNIVERSITIES PROMOTION IN INTERNATIONAL EDUCATIONAL MARKET

Author(s): Mushketova Natalia Sergeevna, Burykin Evgeny Sergeevich

Rubric: Management

DOI: 10.21777/2307-6135-2017-1-67-73

Release: 2017-1 (20)

Pages: 67-73

Keywords: promotion, marketing communications, International Educational Market

Annotation: The article considers actuality and instruments of promotion enhancement of Russian universities in Russian educational market, which is performed through marketing communications, i.e. public relations

Bibliography: Mushketova NA.SE., Burykin EV.SE. ENHANCING RUSSIAN UNIVERSITIES PROMOTION IN INTERNATIONAL EDUCATIONAL MARKET // Economics and Management. – 2017. – № 1 (20). – С. 67-73. doi: 10.21777/2307-6135-2017-1-67-73