RESEARCH OF SIGNIFICANT FACTORS OF CHOOSING A MEDICAL ORGANIZATION FOR CONSUMERS OF MEDICAL SERVICES IN THE RUSSIAN FEDERATION

Author(s): Shamalova E.V., Kostromina E.A.

Rubric: Economy

DOI: 10.21777/2587-554X-2023-1-35-41

Release: 2023-1 (44)

Pages: 35-41

Keywords: consumers of services, factors of choice of medical services, medical organization, medical service

Annotation: The importance of the factors of choosing a medical organization by patients has changed recently. These changes reflect fundamental problems that have not been solved in healthcare for a long time. The purpose of this study is to monitor the factors of choosing a medical organization by a patient and identify the reasons that contribute to changing consumer preferences when choosing a medical organization. In the course of the study, methods of collecting and analyzing secondary information were used: statistical data, expert reviews, data from sociological surveys presented in the reports of analytical agencies and in publications were analyzed. In the course of the study, the authors made the assumption that the main value for the patient are: effective treatment and a high level of service. However, the study revealed a change in consumer preferences of patients when choosing a medical organization. The importance of factors ensuring the effectiveness of treatment, such as “doctor’s qualification” and “usefulness of admission” decreased, while the importance of the factors “price of medical services” and “technical equipment of a medical organization” increased. It was revealed that the increase in the importance of the “price of medical services” factor is associated with a shortage of personnel in most regions of the Russian Federation, as well as with the partial unification of the treatment process, which arose as a result of the introduction of clinical treatment recommendations. And the increase in the importance of the factor “technical equipment of medical organizations” is associated with excessive wear of equipment in medical organizations. The results obtained are of practical importance, since they can be useful for building a patient-oriented healthcare management system.

Bibliography: Shamalova E.V., Kostromina E.A. RESEARCH OF SIGNIFICANT FACTORS OF CHOOSING A MEDICAL ORGANIZATION FOR CONSUMERS OF MEDICAL SERVICES IN THE RUSSIAN FEDERATION // Economics and Management. – 2023. – № 1 (44). – С. 35-41. doi: 10.21777/2587-554X-2023-1-35-41