CORPORATE MENTALITY AS THE FACTOR OF ECONOMIC INNOVATIONS DEVELOPMENT

Author(s): Salikhova Irina Sergeevna

Rubric: Management

DOI: 10.21777/2587-9472-2018-1-97-107

Release: 2018-1 (24)

Pages: 97-107

Keywords: mentality, economic mentality, corporate mentality; archetypes and conscious stereotypes; system of environment, process, the project and object; mental innovations and the mental capital; mental contradictions; management of mental innovations

Annotation: Article purpose consists in revealings of essence of corporate mentality and definition of ways of development of management of the mental innovations, called to provide an innovative vector of development of modern firm. The typology of kinds of modern corporate mentality is given and the reasons of a modern domestic mental economic crisis are proved. The treatment of innovative corporate mentality of the modern enterprise is given, and the administrative technology of its creation is offered.

Bibliography: Salikhova IR.SE. CORPORATE MENTALITY AS THE FACTOR OF ECONOMIC INNOVATIONS DEVELOPMENT // Economics and Management. – 2018. – № 1 (24). – С. 97-107. doi: 10.21777/2587-9472-2018-1-97-107