A MODEL OF MANAGING THE INNOVATIVE ACTIVITY OF THE COMPANY: A STRATEGIC APPROACH

Author(s): Kostrova Yulia Borisovna, Shibarshina Olga Yurievna

Rubric: Economy

DOI: 10.21777/2587-554X-2020-2-29-37

Release: 2020-2 (33)

Pages: 29-37

Keywords: innovation, strategy, strategic approach, market, business model, innovation maturity, sustainable development

Annotation: In the framework of this study, the absence of a systematic approach to working with innovations, the complexity of company transformation, the bureaucratization of processes, and the lengthy time frame for making decisions are identified as the main barriers in introducing innovations. According to the authors, the reason lies in the lack of new competencies for commercializing products both in the scientific community and the business environment, and among large companies. Over the past few decades, many Russian companies have not had time to adapt to new mechanisms of interaction and continue to use outdated management methods, internal resources and their own research base. This article presents the current model, which, using the strategic approach, will allow Russian companies to become more open to innovations, change their management structure and more efficiently introduce new technologies and solutions using various tools that have been widely used in Russia and the world in recent years.

Bibliography: Kostrova YU.BO., Shibarshina OL.YU. A MODEL OF MANAGING THE INNOVATIVE ACTIVITY OF THE COMPANY: A STRATEGIC APPROACH // Economics and Management. – 2020. – № 2 (33). – С. 29-37. doi: 10.21777/2587-554X-2020-2-29-37