BASIC FACTORS AND PRINCIPLES UNDERLYING THE DEVELOPMENT OF VERTICALLY INTEGRATED DISTRIBUTION NETWORKS IN THE INSURANCE MARKET

Author(s): Veselovsky Mikhail Yakovlevich, Sharapova Svetlana Alexandrovna

Rubric: Economy

Release: 2012-2 (2)

Pages: 9-17

Keywords: management of vertically integrated processes, the sales system of the insurance company, the effectiveness of the sales channel of insurance products

Annotation: Examines the management tasks of the distribution system of the insurance company. The specificity of the vertically integrated approach to the marketing of insurance products. Suggests factors increase the efficiency of the distribution system based on vertical integration. Based morphological matrix determining the characteristics of the value system of the insurance company. Generated model of competition in the insurance market and is determined by the place of intermediary structures.

Bibliography: Veselovsky MI.YA., Sharapova SV.AL. BASIC FACTORS AND PRINCIPLES UNDERLYING THE DEVELOPMENT OF VERTICALLY INTEGRATED DISTRIBUTION NETWORKS IN THE INSURANCE MARKET // Economics and Management. – 2012. – № 2 (2). – С. 9-17. doi: