BASIS OF THE FUNCTIONING AND ROLE IN THE ECONOMY OF RUSSIA INTERNATIONAL FRANCHISE NETWORKS

Author(s): Alekseev Igor Vladimirovich, Ribokene Elena Vladimirovna

Rubric: Globalistics

Release: 2014-4 (10)

Pages: 82-85

Keywords: franchise, franchises, business developmen

Annotation: The impact of the international franchise networks in the functionasding of the Russian business structures is observed in the article. The author shows the projection of the relationship between global trends in franchising and its adaptation to local market segments

Bibliography: Alekseev IG.VL., Ribokene EL.VL. BASIS OF THE FUNCTIONING AND ROLE IN THE ECONOMY OF RUSSIA INTERNATIONAL FRANCHISE NETWORKS // Economics and Management. – 2014. – № 4 (10). – С. 82-85. doi: