MODERN INVESTMENT IN THE BROKERAGE SERVICES MARKET

Author(s): Gavrilova E.N.

Rubric: Economy

DOI: 10.21777/2587-554X-2021-3-39-45

Release: 2021-3 (38)

Pages: 39-45

Keywords: brokerage account, IC, investments, deposits, stock market, securities, broker

Annotation: Currently, the priorities in the business environment are constantly changing. Modern technologies are being introduced everywhere: online training, remote work, communication, virtual signing of contracts. New challenges of our time have forced potential investors to reconsider their views. This determines the relevance of the research topic. The purpose of the study is to analyze one of the processes taking place in the securities market - increasing the interest of private investors in a brokerage account as an instrument on the stock market and to determine the portrait of a modern investor. This article examines the specifics and main aspects of modern investment through a brokerage account. The dynamics of the number of clients in brokerage services is analyzed in the context of open individual investment accounts and brokerage accounts. The structure of accounts of individuals on brokerage services by assets is considered, the main place in which (60 %) is occupied by empty accounts of individuals. Attention is drawn to the portrait of a modern investor, in which the motives of modern investment play a key role. At the same time, the article concludes that despite the increase in the key rate, the number of private investors will continue to increase in 2021. As the income and attractiveness of the stock market grow, the volume of assets will grow, not the number of accounts.

Bibliography: Gavrilova E.N. MODERN INVESTMENT IN THE BROKERAGE SERVICES MARKET // Economics and Management. – 2021. – № 3 (38). – С. 39-45. doi: 10.21777/2587-554X-2021-3-39-45