MODERN APPROACHES TO ATTRACTING AND RETAINING YOUNG PROFESSIONALS IN INDUSTRIAL ENTERPRISES

Author(s): Kostrova Yu.B., Sattarova I.V., Shibarshina O.Yu.

Rubric: Management

DOI: 10.21777/2587-554X-2026-1-105-112

Release: 2026-1 (56)

Pages: 105-112

Keywords: industrial production, young workers, generation Z, labor in the production sector, recruitment and hiring of personnel, motivation and stimulation of personnel, staff loyalty, personnel management, federal project “Professionalism”

Annotation: The article examines the key problems of attracting and retaining young professionals (generation Z) in industrial enterprises, due to the contradiction between the specifics of industrial work and the values of modern youth. The growing need to adapt existing HR practices is substantiated, and the inefficiency of traditional approaches in the context of digital transformation and staff shortages is shown. The necessity of a qualitative revision of motivation systems is proved, where the priority shifts from material remuneration to factors of career growth, psychological security and the meaning of activity. The article considers the role of educational programs implemented within the framework of public-private partnership (using the example of the Professionalism project) as the most ef- fective mechanism for training and attracting young personnel. The research confirms that the strategic reform of the entire human capital management system, based on an understanding of the characteristics of the new generation, is not just desirable, but absolutely crucial for ensuring the long-term sustainability, technological development, and competitiveness of industrial enterprises in the 21st-century economy.

Bibliography: Kostrova Yu.B., Sattarova I.V., Shibarshina O.Yu. MODERN APPROACHES TO ATTRACTING AND RETAINING YOUNG PROFESSIONALS IN INDUSTRIAL ENTERPRISES // Economics and Management. – 2026. – № 1 (56). – С. 105-112. doi: 10.21777/2587-554X-2026-1-105-112