TRANSFORMATION OF RUSSIAN COMPANIES STRATEGIC PLANNING IN THE CONTEXT OF DIGITALIZATION OF THE ECONOMY

Author(s): Gavrilova E.N.

Rubric: Management

DOI: 10.21777/2587-554X-2025-4-103-111

Release: 2025-4 (55)

Pages: 103-111

Keywords: strategic planning, digital transformation, digital maturity, digital strategy, Russian companies, data manage- ment, digital economy

Annotation: The article is devoted to the study of the transformation of corporate strategic planning in the context of the digi- talization of the Russian economy. The changes in approaches to the formation and implementation of company strategies under the influence of digital technologies are analyzed. Based on the analysis of regulatory documents, statistical data for 2020–2025 and cases of the largest Russian companies, key trends in the transformation of strategic planning have been identified. The study showed that Russian companies are moving from traditional long-term planning models to flexible, adaptive strategies based on data management and digital platforms. The main barriers to the digital transformation of strategic management have been identified, including the unwillingness of the corporate culture to change and the shortage of qualified personnel. The success factors of the digital transformation of strategic planning are considered, as well as the prospects for development in this direction until 2030. The results of the study contribute to understanding the specifics of Russian business adaptation to the digital economy and can be used to develop digital transformation strategies.

Bibliography: Gavrilova E.N. TRANSFORMATION OF RUSSIAN COMPANIES STRATEGIC PLANNING IN THE CONTEXT OF DIGITALIZATION OF THE ECONOMY // Economics and Management. – 2025. – № 4 (55). – С. 103-111. doi: 10.21777/2587-554X-2025-4-103-111