MANAGEMENT OF INNOVATIVE BUSINESS PROCESSES OF AN IT STARTUP

Author(s): Ivlev G.S., Potapova O.N.

Rubric: Management

DOI: 10.21777/2587-554X-2025-4-112-120

Release: 2025-4 (55)

Pages: 112-120

Keywords: innovation, business processes, startup, information technology, management, digitalization, digital economy, life cycle

Annotation: The article examines the features of managing innovative business processes of IT startups as a special type of organi- zation operating in conditions of high uncertainty and rapid technological dynamics. An analysis of the evolution of innovation development models has revealed that traditional innovation process models do not provide adequate flex- ibility for digital startups. A hybrid innovation management concept is proposed, based on a combination of integrated and network models that ensure synchronization of internal business processes with external partner interactions. It is shown that effective management of innovation processes of an IT startup involves the use of digital technologies, end-to-end integration of communications, as well as participation in ecosystems of innovative development. It is con- cluded that the key factors for the success of IT startups are the flexibility of the organizational structure, the ability to quickly test hypotheses and the adaptation of business processes to the dynamics of the digital economy. The proposed approach allows us to assert that IT startups, unlike classical companies, are forced to build innovative activities at the intersection of two models: integrated as the basis of internal processes and network as a system of external relations.

Bibliography: Ivlev G.S., Potapova O.N. MANAGEMENT OF INNOVATIVE BUSINESS PROCESSES OF AN IT STARTUP // Economics and Management. – 2025. – № 4 (55). – С. 112-120. doi: 10.21777/2587-554X-2025-4-112-120