THE POSSIBILITIES OF APPLYING EUROPEAN EXPERIENCE IN REGULATING DIGITAL PLATFORMS IN RUSSIA

Author(s): Bobrikov K.Yu.

Rubric: Management

DOI: 10.21777/2587-554X-2025-4-95-102

Release: 2025-4 (55)

Pages: 95-102

Keywords: digital platforms, marketplaces, competition, antitrust regulation, European Union, digital markets, oligopoly, legislation

Annotation: The article examines the current problems of regulating digital platforms using the example of marketplaces. There is a contradiction between the increasing market concentration and the need to maintain innovation dy- namics and equal competition conditions. The study revealed that based on the Herfindahl – Hirschman index, the Russian marketplace market has a pronounced oligopolistic structure; in foreign countries, in particular, the German market, according to GMV, corresponds to the oligopolistic Forchheimer’s model of a dominant firm. In the process of analyzing the European experience of regulating digital platforms, some provisions are proposed that are possible for integration into the Russian legal system. The purpose of the study is to identify effective mechanisms for regulating digital platforms by the European Union and the possibility of integrating the experience in Russia. The methodology is based on comparative legal and institutional analysis, as well as a case study of the experience of the European Union, which implemented the Digital Markets Act and Digital Services Act regulations. The conclusion is made about the expediency of forming a hybrid regulatory model in Russia, combining antimonopoly instruments, self-regulation and digital compliance.

Bibliography: Bobrikov K.Yu. THE POSSIBILITIES OF APPLYING EUROPEAN EXPERIENCE IN REGULATING DIGITAL PLATFORMS IN RUSSIA // Economics and Management. – 2025. – № 4 (55). – С. 95-102. doi: 10.21777/2587-554X-2025-4-95-102