Headings of the journal
"Economics and Management"

Annotation: The article discusses scientific approaches to assessing the effectiveness of customs warehouse procedures in organizing cross-border electronic commerce in Russia and EAEU countries. The authors explain that for the purpose of assessing the budgetary and socio-economic effectiveness of the customs warehouse procedure, it is necessary to take into account not only export and import indicators, but also macroeconomic criteria for the effectiveness of foreign trade: GDP, consumption, customs duties and fees. To do this, it is recommended to improve the policy of collection and payment of customs tariffs when placing goods under the procedure of a customs warehouse in Russia. The positive dynamics of changes in cash flows from the introduction of new tariffs will ensure the stimulation of economic and budgetary growth in the context of state reserves of the Rus- sian Federation. The article notes that the result of the introduction of recommended evaluation indicators to measure the effectiveness of the customs warehouse procedure may be the macroeconomic stability of foreign trade operations, which can increase effective demand and stimulate the growth of customs payments.

Annotation: In this research paper, the author raises the acute issue of depopulation of rural areas of the Russian Federation at the present time. Statistical data confirming the occurrence of depopulation process over a long period of time are presented. The author identifies the main causes of the decline of rural areas and identifies the relationship between the level of socio-economic development of rural areas and the state of the main transport infrastructure. The study confirms that a well-developed transport infrastructure acts as a catalyst for economic growth in rural areas, providing access to markets, stimulating local production and attracting investment. However, using the example of assessing the condition of highways in federal districts, it was revealed that the current quality and length of transport routes have only a minor impact on the economic growth of territories. Taking into account the specificities and needs of rural areas, an integrated approach to the development of transport infrastructure is of great importance. The author concludes that a possible solution to the problem of rural depopulation through the development of road transport infrastructure, as well as its impact on achieving a high level of food security in the country.

Annotation: This article examines the compatibility of the lean manufacturing concept with Industry 4.0 technologies. The author analyzes the transition to the new fourth industrial revolution, what are its characteristics and how it interacts with the concept of “lean production”. Both Lean Manufacturing and the Fourth Industrial Revolution have the common goal of increasing production efficiency, but they use different types of tools and methods to achieve it. On the basis of the research, a summary table of the compatibility of individual tools of this concept with Industry 4.0 technologies was compiled. The author emphasizes the importance of understanding the methods of both systems in achieving high results in international commercial activities associated with a particular type of production, as well as the combination of two concepts to extract maximum benefits in the context of chang- ing general conditions under the influence of the fourth industrial revolution. The study may be useful for top managers, scientists, specialists in the field of personnel management and production processes, crisis managers and practitioners interested in the development of production process management systems.

Annotation: This study examines the impact of search engine optimization (SEO) on regional sales and business performance, using the Sushiset case study as a focal point. The study highlights the significant role of search engine optimiza- tion algorithms in enhancing visibility, driving traffic, and ultimately increasing revenue and profitability. The research begins with an initial assessment of Sushiset’s SEO performance, followed by a detailed analysis of implemented strategies including keyword research, on-page and off-page optimization, content creation, tech- nical enhancements, and local SEO. The project also explores the financial implications of these SEO efforts, showcasing an increase in revenue by 40 % and profit by 80 %, alongside a reduction in customer acquisition costs by 40 %. These results underscore the effectiveness of SEO in achieving substantial financial growth and improving marketing efficiency. The study is concluded by discussing the broader implications of these findings for global economic contexts and offers practical recommendations for businesses aiming to leverage SEO strate- gies for regional market expansion. Future research directions are proposed, emphasizing the need for exploring emerging SEO trends, the integration of advanced analytics, and the refinement of SEO algorithms to sustain competitive advantage. This research contributes valuable insights into the economic significance of SEO and provides actionable strategies for optimizing business performance in a digital landscape.

Annotation: The article examines the reasons and conditions for the development of the dairy farming industry, depending on the quality of government support measures provided to milk producers. The analysis of regional government support measures, including compensation of part of the cost of purchasing technological equipment, preferential loans, subsidies for the export of milk and dairy products, showed that the priority role is played by the factor of preservation of the dairy herd. As a scientific aspect, the article reveals the systematization of economic and technological factors for increasing production efficiency in the dairy farming industry. The article considers options for solutions in the field of minimizing industry risks: diversification of the order portfolio in the dairy market; limiting stocks of drinking milk; insurance of technological equipment. As a result of the study, measures of state support for dairy farming industry entities were systematized in three key blocks: direct measures in the form of subsidies; indirect measures to support industry entities to reimburse costs for labeling products; mixed measures, including support for the transportation of priority dairy products.