Headings of the journal
"Economics and Management"

Annotation: This article discusses various theoretical and practical aspects of banking marketing. In the modern world, in con- ditions of increasing competition, marketing is becoming necessary for every organization. Marketing for financial institutions, including banks, is becoming especially relevant. The practical aspect of the study is analyzed within the framework of the analysis of the effectiveness of the elements of the marketing strategy of JSC Tinkoff Bank. The authors of the study consider such functions of Internet marketing as constant contact with the target audience, convenience of service, customer orientation and the search for optimal ways of promotion. The research is based on the collected statistical and information data on the marketing strategy, target audience, promotion features and financial performance of the company. The conducted research allowed us to conclude that JSC Tinkoff Bank directs a large amount of funds to native advertising and content marketing, which is due to the need for constant communication with a potential and/or existing client. The scientific article is intended to raise interest in the field of banking systems and banking marketing, as well as to identify the experience of promoting one of the leading Russian banks.

Annotation: In response to the global and prolonged deterioration of the phenomenon of life in the socio-economic biosystem (SEB), the article postulates the circulation of matter within it. It is noted that the circulation of matter in the SEВ, based on its nanodestruction and the subsequent forming of a marketable product, involves the systemic self-organization of distributed economic systems. Precisely this neutralizes the contradiction between the progressive transformation of resources and the limitations in its provision. It is stated that the involvement of an individual’s waste resolves a global contradiction: between the progressive transformation of resources and the alienation of resources from the bulk of individuals of the SEВ. A mathematical formalization of the turnover of resources in the SEВ is proposed, which makes it possible to develop optimal management of ad- aptation, both the provision of resources and the rate of their turnover. The statement of ecology as an area of existence of the phenomenon of life of sustainable self-organization of the biosphere and SEB allowed them to be formalized in mathematical images in the form of grad. The foundations of the scientific and methodological approach for the development of effective management of the biosphere and SEВ adaptation strategy are predetermined. An eco-strategy for managing the adaptation of the SEB and the biosphere in the field of ecology is determined, guaranteeing the sustainable development of the phenomenon of life.

Annotation: The article discusses the features of managing property relations within the administrative-territorial formation of the city. Considerable attention is paid to the development of property relations in the city of Moscow. In particular, the composition of the city’s property and the main features of its management as part of the city’s property complex were examined, including legislative regulation, financial, economic, technical, technological and information management of property relations, etc. In the context of other issues, it was emphasized that it is necessary to strictly maintain the balance of property, at the disposal of the subject (city), regulate the ratio of municipal and commercial objects in the property management structure, taking into account the interests of the state (city) and at the same time it is necessary to create optimal conditions for potential consumers (users). It is concluded that increasing the efficiency of property relations management is largely achieved through the use of modern methodological approaches in the context of informatization of the management process and improvement of technological techniques based on their digitalization and the use of domestic software, which ensures the development of property relations in the city.

Annotation: The article describes and analyzes the imperatives, as well as critically important conditions and factors of the creative, progressive orientation of modern socio-economic transformation. The article examines the systemic destructive consequences of the implementation in the world and domestic economy of a neoliberal political economic concept based on militant consumer individualism, financialization of the economy and society as a whole, as well as the expanded reproduction of economic simulacra. In this regard, the neoliberal ontology of failures of the market, the state, society and civilization is analyzed. Through the prism of the “three ecologies” (personality, society and nature), the key importance of expanded reproduction is proved, first of all, socio-cultural innovations that aim economic transformations at the actual transformation of a person into “the measure of all things”. Special attention is paid to ensuring the creative and labor ecological “purity” of the individual, in whose creative activity, at the same time, key socio-cultural and economic innovations are concentrated and implemented. The necessity of searching for ways to restore and strengthen the civilizational identity of society is substantiated, which requires overcoming the destructive consequences of neoliberalism in the domestic economy. The concept of a decent life is substantiated as a target functional of the humanistic orientation of the proposed socio-economic transformation.

Annotation: In the second part of the article the consideration of a multifactorial process of restoration of the Aral Sea and its drained part is proceeded. The organizational – political formalization of the management of the water resources of the Aral Sea basin came to an intellectually reasonable proposal for compensation projects – the construction of a Kokaral dam to create a North Aral Sea in Kazakhstan and the creation of a “Green sea” on the basis of forest melioration on the dried bottom of the South Aral Sea in Uzbekistan. At the same time, the problem of water scarcity remains unresolved, taking into account the increase in water intake from upstream of the Amu Darya river by Afghanistan.