INFORMATION SUPPORT OF MARKETING SOLUTIONS IN THE FIELD OF FORMING THE IMAGE OF THE REGION

Author(s): Burtseva T.A.

Rubric: Management

DOI: 10.21777/2587-554X-2021-2-96-103

Release: 2021-2 (37)

Pages: 96-103

Keywords: marketing solutions, regional aspect, information support, integrated marketing information systems

Annotation: The article presents the main approaches to the information support of marketing solutions from the point of view of the regional aspect, and in particular the formation of the image of the region. Special attention in this article is paid to the problems of formation and use of integrated marketing information systems. The article analyzes the main problems and directions of information support. The main approaches to the formation of decision support systems are characterized, and the directions of integration of information systems are investigated. The article considers the directions of integration of marketing information systems, considers the examples of practical application of decision support systems. The article describes the technology for assessing the main factors that affect the formation of the image of the region, and presents the technology for clustering target audiences. The procedure of cluster analysis is described. The interpretation of the results of the analysis allows us to draw conclusions about the most.

Bibliography: Burtseva T.A. INFORMATION SUPPORT OF MARKETING SOLUTIONS IN THE FIELD OF FORMING THE IMAGE OF THE REGION // Economics and Management. – 2021. – № 2 (37). – С. 96-103. doi: 10.21777/2587-554X-2021-2-96-103