INTEGRATION STRATEGY OF MARKETING OF THE UNIVERSITY AND CRITERIA OF ITS EFFECTIVENESS

Author(s): Razovsky Yuri Viktorovich

Rubric: Management

DOI: 10.21777/2587-554X-2016-1-92-98

Release: 2016-1 (16)

Pages: 92-98

Keywords: Strategy, marketing, integration, University, methodology, quality diagnostics, marketing strategy, efficiency, criteria, integration

Annotation: Discusses the methodology for developing marketing strategies. Are the diagnostic signs and assessment of the quality of marketing strategy. Analyzes the weaknesses and competitive advantages marketing strategy of one of the universities of the Russian Federation. Formulated proposals for its improvement through integration. Presents criteria for evaluating the effectiveness of integration strategies of marketing of the University

Bibliography: Razovsky YU.VI. INTEGRATION STRATEGY OF MARKETING OF THE UNIVERSITY AND CRITERIA OF ITS EFFECTIVENESS // Economics and Management. – 2016. – № 1(16). – С. 92-98. doi: 10.21777/2587-554X-2016-1-92-98