CONCEPT DEVELOPMENT OF THE CONCEPT OF MARKETING CONSULTING SERVICES

Author(s): Fedyukova Gulfiya Khaidarovna, Bart Tatiana Vyacheslavovna

Rubric: Management

DOI: 10.21777/2307-6135-2017-1-74-79

Release: 2017-1 (20)

Pages: 74-79

Keywords: marketing consulting services, marketing consulting services, macro, micro, and interactive system of marketing consulting services

Annotation: The article discusses issues related to the approaches of marketing consulting services concepts. Special attention is paid to the principles of system development of marketing consulting services. The structure of the marketing system consulting services is proposed. The characteristic features of marketing consulting services are revealed

Bibliography: Fedyukova GU.KH., Bart TA.VY. CONCEPT DEVELOPMENT OF THE CONCEPT OF MARKETING CONSULTING SERVICES // Economics and Management. – 2017. – № 1 (20). – С. 74-79. doi: 10.21777/2307-6135-2017-1-74-79