CORPORATE VOLUNTEERING IN RUSSIA: PRACTICAL EXPERIENCE, CURRENT TRENDS AND DEVELOPMENT RECOMMENDATIONS

Author(s): Gavrilova E.N.

Rubric: Management

DOI: 10.21777/2587-554X-2025-2-83-89

Release: 2025-2 (53)

Pages: 83-89

Keywords: corporate volunteering, volunteers, social problems of the country, volunteer activities, national goals of the country, corporate social responsibility, sustainable development strategy

Annotation: The article is devoted to the study of corporate volunteering in Russia as a significant element of corporate social responsibility. The author analyzes the practical experience of leading Russian companies such as Sberbank, Gazprom and Yandex, highlighting the key areas of their volunteer activities: environmental initiatives, support for social projects, educational programs and assistance in emergency situations. Particular attention is paid to regional practices demonstrating the transformation of social infrastructure due to corporate participation. Modern trends, including the digitalization of volunteering, flexible forms of participation and the growth of environmental responsibility are considered in the work. Based on the analysis, recommendations are proposed for the development of corporate volunteering, such as the introduction of non-material motivation mechanisms, educational programs for volunteers, ensuring transparency of reporting and taking into account local needs. The study is based on sociological surveys, company cases and analysis of the regulatory framework. The results are valuable for HR specialists, business leaders, representatives of NPOs and government agencies interested in the development of social partnership and sustainable business development.

Bibliography: Gavrilova E.N. CORPORATE VOLUNTEERING IN RUSSIA: PRACTICAL EXPERIENCE, CURRENT TRENDS AND DEVELOPMENT RECOMMENDATIONS // Economics and Management. – 2025. – № 2 (53). – С. 83-89. doi: 10.21777/2587-554X-2025-2-83-89