MARKETING APPROACH TO MANAGEMENT IS THE KEY TO THE ECONOMIC PROSPERITY OF ENTERPRISES

Author(s): Pluzhnik Gennady Nikolaevich

Rubric: Management

Release: 2015-4 (15)

Pages: 64-68

Keywords: marketing approach; economic prosperity, realization of goods; profitability of an enterprise; market of customers; market of salespeople; product consumption; consumer satisfaction; nov-elty of marketing technologies; economic and social wellbeing of the population

Annotation: In this scientific article the author emphasizes the importance of the development of up-to-date marketing technologies on the basis of the research connected with the productive forces formation in terms of the highest competition. In the article the result of formation of new relationships between consumers and producers of goods and services is considered, the ways of solving the problem are given

Bibliography: Pluzhnik GE.NI. MARKETING APPROACH TO MANAGEMENT IS THE KEY TO THE ECONOMIC PROSPERITY OF ENTERPRISES // Economics and Management. – 2015. – № 4 (15). – С. 64-68. doi: