MEDIA PROJECT IN ENGLISH AS AN INNOVATIVE TECHNOLOGY FOR FORMING PROFESSIONAL COMPETENCIES IN THE DIGITAL AGE

Author(s): Kuznetsova Е.V., Lukashenko E.S., Matalova S.V., Smirnova M.V.

Rubric: Methods and technologies of training and education

DOI: 10.21777/2500-2112-2026-1-68-74

Release: 2026-1 (54)

Pages: 68-74

Keywords: foreign language, professionally oriented training, foreign language communicative competence, professional competencies, digital media project, project activities

Annotation: The article is devoted to the problem of professionally oriented English language teaching based on media projects. The media project is considered as an effective tool for the forming of a student’s foreign language communicative competence in combination with the development of direct professional competencies. The article provides examples of projects that are used in the practice of teaching English to students of the training area 42.03.01 Advertising and public relations. The empirical study was based on a survey of students at Nizhny Novgorod Dobrolyubov State Linguistic University regarding the effectiveness of a media project. The authors of the article conclude that the digital media project promotes the natural integration of all the skills needed by a PR specialist with knowledge of a foreign language. The implementation of such projects allows students to master the tools of the 21st century, develop critical thinking, as well as increase motivation and engagement and turn the process of learning a foreign language into active creativity.

Bibliography: Kuznetsova Е.V., Lukashenko E.S., Matalova S.V., Smirnova M.V. MEDIA PROJECT IN ENGLISH AS AN INNOVATIVE TECHNOLOGY FOR FORMING PROFESSIONAL COMPETENCIES IN THE DIGITAL AGE // Education Resources and Technologies. – 2026. – № 1 (54). – С. 68-74. doi: 10.21777/2500-2112-2026-1-68-74