RESEARCH WORK IN THE EDUCATIONAL PROCESS IN THE DIRECTION OF ADVERTISING AND PUBLIC RELATIONS AS AN EDUCATIONAL TECHNOLOGY

Author(s): Golova A.G.

Rubric: Methods and technologies of training and education

DOI: 10.21777/2500-2112-2020-3-50-59

Release: 2020-3 (32)

Pages: 50-59

Keywords: students’ scientific and research activity, science, practice, creativity, educational standard, competencies research activities, professional and universal competencies

Annotation: Advertising and public relations, being a type of economic activity, is not positioned as a scientific specialty, and its subject area is interdisciplinary. At the same time, research work in the educational standard refers to the type of practice. The discussion remains what activities may include research any form activities in the context of the educational process in the direction of advertising and public relations, and what results can be obtained with its effective organization. The article deals with the constitutional concepts of scientific activity, their extrapolation on the field of advertising and public relations. Based on the experience of organizing research work of students at the faculty of advertising and public relations of RSUH, the article for the first time considers specific solutions that are organically included in the system of training specialists for the creative economy, and comprehends the results of such an approach as universal competencies for students that provide them with competitive advantages in the labor market.

Bibliography: Golova A.G. RESEARCH WORK IN THE EDUCATIONAL PROCESS IN THE DIRECTION OF ADVERTISING AND PUBLIC RELATIONS AS AN EDUCATIONAL TECHNOLOGY // Education Resources and Technologies. – 2020. – № 3 (32). – С. 50-59. doi: 10.21777/2500-2112-2020-3-50-59