EVALUATING THE EFFECTIVENESS OF INFORMATION SUPPORT FOR INNOVATION MANAGEMENT

Author(s): Burtseva T.A.

Rubric: Management

DOI: 10.21777/2587-554X-2020-1-78-86

Release: 2020-1 (32)

Pages: 78-86

Keywords: Information support, innovations, problems of innovation management, research, statistical data processing, data analysis, competitive map

Annotation: The article presents the main approaches to the technology of evaluating the effectiveness of information support for innovation management based on the construction of a competitive market map, diagnostics of the competitive environment and assessment of the level of innovative activity of the enterprise. This technology allows us to study the relationship between the level of competitiveness of the analyzed enterprise and how well the system of information support for innovation management is set, which is later tested on the example of 10 enterprises in the practical part of this article. The article describes the technology of building a competitive map, calculating the main indicators for grouping enterprises by the size of the market share and the rate of change in the market share. The article describes the procedure for evaluating the effectiveness of information support for innovation management in three main blocks: innovation management, innovation potential, and the technical and economic level of products. Interpretation of the results of the analysis allows us to draw conclusions about the dependence of the competitive position of the enterprise and the effectiveness of information support for management decisions.

Bibliography: Burtseva T.A. EVALUATING THE EFFECTIVENESS OF INFORMATION SUPPORT FOR INNOVATION MANAGEMENT // Economics and Management. – 2020. – № 1 (32). – С. 78-86. doi: 10.21777/2587-554X-2020-1-78-86