ASSESSING THE IMPACT OF ENVIRONMENTAL FACTORS ON THE ACTIVITY OF THE ADVERTISING SERVICES

Author(s): Klyuchevskaya Irina Sergeevna

Rubric: Economy

Release: 2014-3 (9)

Pages: 4-8

Keywords: advertising services, advertising market, environmental factors, the market for advertising services, competition

Annotation: The article is devoted to the issues of the factors external towards their socio-economic environment which have an influence on the activities of the advertising organizations: demographic, economic, legal-political, technological and socio-cultural. Special attention is paid to the changes in these factors occurring in connection with the crisis processes in the economy

Bibliography: Klyuchevskaya IR.SE. ASSESSING THE IMPACT OF ENVIRONMENTAL FACTORS ON THE ACTIVITY OF THE ADVERTISING SERVICES // Economics and Management. – 2014. – № 3 (9). – С. 4-8. doi: