APPROACHES TO ASSESS COMPETITIVENESS OF FRANCHISE BUSINESSES

Author(s): Alekseev Igor Vladimirovich

Rubric: Economy

Release: 2015-1 (12)

Pages: 18-23

Keywords: franchises; comprehensive system to ensure the competitiveness of the enterprise; three-level system diagnostics competitiveness of the enterprise; criteria for the competitiveness of goods and services depending on the species meets the needs; system of indicators used to assess the competitiveness of franchised businesses

Annotation: In this article the methodological approaches to the definition of indicators to measure the competitiveness of franchise businesses; the author's approach to structuring criteria of competitiveness of goods and services depending on the species meets the needs of society. The author convincingly proved that the criteria of competitiveness franchises are those components of its activities, which are aimed at achieving a sustainable competitive advantage in the plane of common interests with other companies

Bibliography: Alekseev IG.VL. APPROACHES TO ASSESS COMPETITIVENESS OF FRANCHISE BUSINESSES // Economics and Management. – 2015. – № 1 (12). – С. 18-23. doi: