PR UNDER INSTITUTIONAL HETEROGENEITY

Author(s): Ribokene E.V., Flerov O.V.

Rubric: Methodological research

DOI: 10.21777/2500-2112-2018-4-75-78

Release: 2018-4 (25)

Pages: 75-78

Keywords: evolution of institutes, institutional heterogeneity, deformation of subjects’ behavioral functions, PR institutional development, PR-communications, regional PR

Annotation: The article aims at revealing the issues of PR institutional development in present-day Russian society as well as the vector of behavioral attitudes in the context of institutional evolution under globalization. The topicality of research is confirmed by newly appearing vectors of institutional space of post-industrial society. Continuing transformations of institutes in the aspect of globalization conditions the interest in the issue of institutional heterogeneity with high indeterminateness and deep deformation of subjects’ behavioral functions. The topicality is also conditioned by clearly appearing heterogeneity of Russian economic and social space. The latter is characterized among all by the dependence of the trajectory of past development. Under such conditions the understanding of which specific institutes appear in this process and which is the institutional platform and dominants under globalization gains topicality as well.

Bibliography: Ribokene E.V., Flerov O.V. PR UNDER INSTITUTIONAL HETEROGENEITY // Education Resources and Technologies. – 2018. – № 4 (25). – С. 75-78. doi: 10.21777/2500-2112-2018-4-75-78