ADVANTAGES OF THE ECOSYSTEM APPROACH IN MANAGEMENT OF ORGANIZATION

Author(s): Mishina K.A., Yusuf A.A.

Rubric: Environmental economics

DOI: 10.21777/2587-554X-2021-1-64-70

Release: 2021-1 (36)

Pages: 64-70

Keywords: ecosystem, ecosystem approach, benefits of ecosystem approach, digitization, digitalization, management of organization

Annotation: This article discusses the advantages of the ecosystem approach and the main opportunities that open up for companies when implementing ecosystem practices in their management. In the process of analyzing the essence and content of the concepts of ecosystem, business ecosystem, ecosystem approach in management practice, a comprehensive, systematic approach, methods of analysis and synthesis, and a comparative analytical method are used. The purpose of the study is to identify the advantages of the ecosystem approach for the company’s management, taking into account digitalization. The article notes that the ecosystem creates conditions for organizations to increase their technological and economic advantage, achieve their strategic goals, improve the efficiency of business processes, and improve the experience of interaction with stakeholders. Examples of successful practices of the ecosystem approach in the management of the organization are given. It is revealed that the ecosystem approach is an essential condition for modern companies seeking to implement digital technologies in their business, to take a leading position in the market.

Bibliography: Mishina K.A., Yusuf A.A. ADVANTAGES OF THE ECOSYSTEM APPROACH IN MANAGEMENT OF ORGANIZATION // Economics and Management. – 2021. – № 1 (36). – С. 64-70. doi: 10.21777/2587-554X-2021-1-64-70