WAYS TO INCREASE COMPETITIVE POTENTIAL OF IT CORPORATION

Author(s): Shcheglakova A.V., Gavrilova E.N.

Rubric: Management

DOI: 10.21777/2587-554X-2021-2-104-109

Release: 2021-2 (37)

Pages: 104-109

Keywords: competitiveness, IT industry, corporation, efficiency, competitive potential

Annotation: The article examines the issues of effective management of the competitive potential of corporations in the IT industry. It is noted that the competitive potential is one of the most important tasks of improving the mechanisms of competitiveness of enterprises in the IT industry, which influence the activities of all economic entities of the state. The problem of the development of the competitiveness of corporations in the IT industry is analyzed, which is associated with insufficient government strategies, which consider only individual tasks that are solved with the help of information technologies. Attention is drawn to the key stages of the formation of the mechanism for managing the potential of the IT industry corporation. The purpose of the article is to substantiate the main directions of increasing the competitive potential of the IT industry corporation. Main results: the article outlines the main ways to increase the competitive potential of the IT industry corporation. The study concludes that the main goal of increasing competitive potential is to identify and analyze the components of competitiveness, to develop management methods.

Bibliography: Shcheglakova A.V., Gavrilova E.N. WAYS TO INCREASE COMPETITIVE POTENTIAL OF IT CORPORATION // Economics and Management. – 2021. – № 2 (37). – С. 104-109. doi: 10.21777/2587-554X-2021-2-104-109