TOURISM DEVELOPMENT IN THE REGION ON THE BASIS OF VR TECHNOLOGY

Author(s): Zhuravleva O.V., Mitrofanova O.N., Shchetinina I.S.

Rubric: Management

DOI: 10.21777/2587-554X-2022-4-106-113

Release: 2022-4 (43)

Pages: 106-113

Keywords: VR-technologies, tourism of the Lipetsk region, virtual reality, augmented reality

Annotation: The article discusses the issues of VR technology in tourism. The introduction of VR technology in the tourism industry should be primarily considered as an opportunity to visit hard-to-reach tourist routes. The purpose of the study is to analyze the process of using VR technologies in the tourist activity of the Lipetsk region. The object of the study is the tourism industry that currently exists in the Lipetsk region, and modern developments concerning virtual reality technologies. The authors analyzed the needs for VR technologies in tourism in the Lipetsk region. The research was based on the study and generalization of foreign and Russian experience in the field of VR technology in tourism. Many territories that have not yet become popular are experiencing difficulties in attracting customers at the initial stage of development. The Lipetsk region is a historically valuable territory, and even now many interesting events are being implemented in the region. The use of modern augmented reality technologies in the tourism industry will allow businesses to receive additional advertising both for the company and for the territory. The authors propose the introduction of augmented reality technologies in the tourism industry of the Lipetsk region as a pilot project.

Bibliography: Zhuravleva O.V., Mitrofanova O.N., Shchetinina I.S. TOURISM DEVELOPMENT IN THE REGION ON THE BASIS OF VR TECHNOLOGY // Economics and Management. – 2022. – № 4 (43). – С. 106-113. doi: 10.21777/2587-554X-2022-4-106-113