THE ROLE OF INNOVATION POTENTIAL FOOD INDUSTRY ENTERPRISES IN THE SUCCESSFUL IMPLEMENTATION OF ITS ANTI- CRISIS STRATEGY

Author(s): Malinovsky R.O., Anisimov A.Y.

Rubric: Management

DOI: 10.21777/2587-554X-2025-3-120-129

Release: 2025-3 (54)

Pages: 120-129

Keywords: anti-crisis strategy, food industry enterprises, implementation of anti-crisis strategy, innovative potential, key success factors, enterprise capitalization, level of enterprise innovation potential

Annotation: The study of the innovative potential of food industry enterprises is key in creating an effective anti-crisis strat- egy, as it allows identifying new opportunities for adaptation and sustainable development in the conditions of economic turbulence. The authors try to establish the degree of influence of the level of innovative potential on the success of the anti-crisis strategy of food industry enterprises. The article defines critical success factors for Russian food industry enterprises. One of the most important objectives of the study is to identify the relationship between the capitalization of food industry enterprises and their innovative potential. In addition, a list of alter- native anti-crisis strategies was developed during the study and the directions of their implementation by food industry enterprises were substantiated. The result of the study is a tested relevant model for choosing effective directions for implementing the anti-crisis strategy of a food industry enterprise. The authors conclude that the level of innovative potential influences the choice of the direction of the anti-crisis strategy by the management of a food industry enterprise. The conducted correlation analysis confirmed the presence of a strong positive relationship between the market capitalization of food industry enterprises and the level of their innovative po- tential (r = 0,7). Therefore, innovative potential becomes a key factor in capitalization.

Bibliography: Malinovsky R.O., Anisimov A.Y. THE ROLE OF INNOVATION POTENTIAL FOOD INDUSTRY ENTERPRISES IN THE SUCCESSFUL IMPLEMENTATION OF ITS ANTI- CRISIS STRATEGY // Economics and Management. – 2025. – № 3 (54). – С. 120-129. doi: 10.21777/2587-554X-2025-3-120-129