MODERN TYPES OF FRANCHISING

Author(s): Ryazanov Alexander Anatolievich

Rubric: Management

DOI: 10.21777/2587-554X-2019-2-87-93

Release: 2019-2 (29)

Pages: 87-93

Keywords: Franchising, classification, franchisor, franchisee, franchise, franchise package, franchise network

Annotation: The relevance of the topic of the article is due to the lack of theoretical development of the classification of types and forms of franchising, as well as the objective need to analyze the current state and main trends in the development of schemes of franchising interaction of economic entities, as well as the practical significance of research, facilitating the choice of the optimal The aim of the study is to identify and substantiate the key essential features, as well as structuring within the classification of modern types of franchising. In the process of analysis of the essence and relationships, as well as the development of classification of modern types of franchising, the author used such methods of research of socio-economic phenomena as dialectical, systemic, structural and functional, institutional, historical and logical, comparative and analytical, as well as methods of scientific abstraction, induction, deduction, normative and positive analysis and synthesis. The article presents the author’s classification and author’s definitions of modern types of franchising, which are elements of scientific novelty.

Bibliography: Ryazanov AL.AN. MODERN TYPES OF FRANCHISING // Economics and Management. – 2019. – № 2 (29). – С. 87-93. doi: 10.21777/2587-554X-2019-2-87-93