STRATEGIC FINANCIAL RESILIENCE OF COMMERCIAL MEDICAL ORGANIZATIONS: FROM OPERATIONAL STABILITY TO ADAPTABLE GROWTH

Author(s): Matytsyna T.V., Pogorelova T.G.

Rubric: Economy

DOI: 10.21777/2587-554X-2026-1-39-49

Release: 2026-1 (56)

Pages: 39-49

Keywords: financial resilience, medical organizations, financial analysis, strategic priorities, financial resilience factors, financial resources, stagnant stability, adaptive potential

Annotation: The article examines an approach to strengthening the financial resilience of commercial healthcare organizations, enabling a transition from a model of operational stability to a model of strategic adaptability and growth. The theoretical section systematizes external and internal factors of financial resilience, focusing on industry-specific factors: a high proportion of fixed costs, a long financial cycle with insurance companies, mandatory costs for integration with the Unified State Health Information System (EGISZ), and cybersecurity. A three-component structure of adaptive potential is substantiated: positional resilience (liquidity and autonomy), operational sta- bility (profitability), and developmental stability (investment capacity). Using an existing medical organization as an example, a comprehensive diagnostic was conducted, including an analysis of competitive positioning, calculation of financial resilience, liquidity, and profitability ratios, cash flow assessment, and a SWOT analysis. A paradox of “stagnant stability” has been identified: despite formally absolute indicators of financial resilience and revenue growth, the medical organization exhibits critically low profitability, deteriorating material and technical resources, and an inability to self-finance development. In conclusion, a strategy for overcoming the identified dysfunctions is proposed, comprising three interrelated stages: financial stabilization; improving op- erational efficiency through the digitalization of processes; and strategic diversification through the development of medical transportation and telemedicine services, creating a closed-loop service ecosystem. Implementation of the proposed measures will significantly increase profitability and ensure the competitive development of the organization.

Bibliography: Matytsyna T.V., Pogorelova T.G. STRATEGIC FINANCIAL RESILIENCE OF COMMERCIAL MEDICAL ORGANIZATIONS: FROM OPERATIONAL STABILITY TO ADAPTABLE GROWTH // Economics and Management. – 2026. – № 1 (56). – С. 39-49. doi: 10.21777/2587-554X-2026-1-39-49