Headings of the journal
"Economics and Management"

Annotation: The article reveals the purpose and objectives of the formation of a system of remuneration and incentives for personnel in the trade industry. It analyzes the compensation and investment components of staff wages in the trade sector as a feature of the organization of remuneration in this area, the division of wages of employees in organizations in the trade sector into conditionally permanent and conditionally variable parts, the features of the use of a time-based payment system labor. The article also analyses the use of a commission form of remuneration for sellers, features of financial incentives for employees in trading companies, as well as their types. The possibilities of using KPI indicators in trade organizations are analyzed, as well as various incentive programs for personnel in the field of trade, as a result of which the key features of the system of remuneration and incentives for personnel in the trade industry are highlighted.

Annotation: The article discusses issues related to the forming of the optimal budget structure of integrated marketing communications in order to improve the effectiveness of the promotion of goods and services. The joint analysis procedure is used as a tool for allocating resources to the main means of integrated communication. This statistical method allows us to take into account such an indicator as the “relative importance of attributes” given by consumers to the clearly expressed characteristics of IMC, as well as the usefulness that consumers associate with the levels of characteristics. Particular attention is paid to the issues of assessing the reliability and reliability of the results of joint analysis, as well as the possibility of their visualization. In addition to the possibilities of joint analysis, the article also discusses the technology of visualization of the results obtained and approaches to the interpretation of the data obtained. The main approaches to assessing the reliability and validity of research data are presented, special attention is paid to assessing the reliability and validity of the results obtained applying the criteria used in joint analysis.

Annotation: Within the framework of this study, the features of lending to individuals in PJSC Sberbank of Russia at the present stage are considered. The object of the study is PJSC Sberbank of Russia as a system-forming bank for the economy of the Russian Federation. The subject of the study is the system of lending to individuals in PJSC Sberbank of Russia. The purpose of this scientific article is to analyze the effectiveness of lending to individuals in PJSC Sberbank of Russia, as well as to develop recommendations aimed at improving lending to individuals in PJSC Sberbank of Russia. The methods of the research used a systematic approach, methods of economic and statistical analysis, methods of tabular and graphical representation of data. The authors consider the organization of the process of lending to individuals in banks at the present stage of development. The efficiency of lending to individuals in PJSC Sberbank of Russia was assessed. On the basis of the conducted research, the authors formulated the main directions for improving the efficiency of lending to individuals in PJSC Sberbank of Russia.

Annotation: The article discusses the issues of VR technology in tourism. The introduction of VR technology in the tourism industry should be primarily considered as an opportunity to visit hard-to-reach tourist routes. The purpose of the study is to analyze the process of using VR technologies in the tourist activity of the Lipetsk region. The object of the study is the tourism industry that currently exists in the Lipetsk region, and modern developments concerning virtual reality technologies. The authors analyzed the needs for VR technologies in tourism in the Lipetsk region. The research was based on the study and generalization of foreign and Russian experience in the field of VR technology in tourism. Many territories that have not yet become popular are experiencing difficulties in attracting customers at the initial stage of development. The Lipetsk region is a historically valuable territory, and even now many interesting events are being implemented in the region. The use of modern augmented reality technologies in the tourism industry will allow businesses to receive additional advertising both for the company and for the territory. The authors propose the introduction of augmented reality technologies in the tourism industry of the Lipetsk region as a pilot project.

Annotation: The scientific literature considers many approaches to the definition of the concept of economic diagnostics and its types. Internal diagnostics is one of the tools to improve the efficiency of the company. The purpose of the article is to show the problem of theoretical definition of the concept of economic diagnostics and methods of its implementation in the modern world. The article systematizes and analyzes various approaches to the definition of the concepts of Diagnostics, Internal Diagnostics, types of diagnostics, diagnostic methods from the point of view of various authors. The main types of diagnostics are identified: Express diagnostics (helps to determine the current state of the enterprise), bankruptcy diagnostics (helps to determine the likelihood of bankruptcy), complex diagnostics (helps to obtain information about violations in the conduct of business activities, plan their activities in the future, rebuild an enterprise that is attractive, both for investors and qualified personnel, to be a reliable partner and to be a significant player in the market). Theoretical and methodological foundations of organizing and conducting internal diagnostics of the company’s activities were considered on the example of mining.