BRAINSTORMING AS A PRODUCTIVE AND FUNCTIONAL FORM OF CREATIVE CAPITAL

Author(s): Salikhova Irina Sergeevna

Rubric: Management

DOI: 10.21777/2587-554X-2019-3-75-81

Release: 2019-3 (30)

Pages: 75-81

Keywords: Brainstorming, brainstorming cycle, method of brainstorming, developing exchange-communication, creative capital

Annotation: The purpose of the article is to position brainstorming as a productive form of creative capital of an economic agent. To this end, the main provisions that characterize the content of the subject of management in the preparation and conduct of brainstorming as a key function of corporate creative capital in a digital and behavioral economy are specified. It is emphasized that brainstorming is an energetic form of developing exchange-communication, which becomes an important factor in the production of new ideas and knowledge in a system of large-scale and continuous innovations. The research methodology is a comprehensive and multidisciplinary approach to this problem. The scientific novelty of the article lies in a systematic analysis of the most famous forms of brainstorming in order to create an integrated concept of its organization and implementation. In this regard, technological models of creative thinking, such as the method of volumetric thinking, the method of association with random phenomena, the method of role thinking, as well as the method of separate analysis of a specific problem, are considered. The scientific and practical significance of the article lies in the fact that in the system of corporate self-training it is proposed to purposefully train moderators, as well as to record the most successful “brainstorming” teams, turning them into active social-network and micro-corporate communities. In addition, conclusions and recommendations on the establishment of a relevant, brainstorming style of reproduction management, primarily, inexpressible implicit corporate knowledge, are offered.

Bibliography: Salikhova IR.SE. BRAINSTORMING AS A PRODUCTIVE AND FUNCTIONAL FORM OF CREATIVE CAPITAL // Economics and Management. – 2019. – № 3 (30). – С. 75-81. doi: 10.21777/2587-554X-2019-3-75-81