Headings of the journal
"Economics and Management"

Annotation: The article presents theoretical foundations of communication promotion and user engagement by means of digital marketing tools. Significant opportunities in the field of low-budget promotion are currently provided by modern digital marketing technologies, which are a set of promotion methods using marketing communications through digital channels. These technologies allow you to establish effective feedback from the target audience, to study in detail the preferences of consumers and the characteristics of their behaviour. The correct digital promotion strategy is one of the key factors of successful presence in the market. That is why the importance of this type of communication is undeniable. This article examines the stages and tools for using engaging technologies, analyzes involvement in projects using examples of a commercial and a non-commercial organization. The digital marketing industry is currently the most effective and efficient consumer engagement technique. The analysis showed that due to the use of digital promotion tools it is possible to popularize both a commercial and a non-commercial project. Thus, digital marketing technologies, from the point of view of user engagement, are the most effective, and their use in the Internet environment only enhances this effect, thereby increasing the effectiveness of promotion.

Annotation: Enterprise risk management is one of the most urgent tasks on which successful functioning of a business entity depends. It is worth paying special attention to the use of various methods and techniques of risk assessment in order to prevent adverse events. It is important for any enterprise to evaluate and analyze risks before they appear. The article will analyze the after-effect of actions during the analysis and risk assessment. The nature of risk and the degree of its impact on business processes is independent of the will of the person and is not always regulated by him, but there is a possibility to choose the most effective methods and techniques to optimize management decisions, as well as to minimize the risks of business processes. The economic entity must make the right decisions to create the necessary control environment, as well as informing the staff and implementing procedures to minimize risk. These factors are key to improve the internal control system and minimize the risk of business processes. The article discusses the possibility of using non-standard methods for business process risk analysis, such as SWOT analysis, and identifies the strengths and weaknesses of this method in risk management.

Annotation: At the present stage of development of society, there is a constant development of information systems (hereinafter referred to as IS), information technologies (hereinafter referred to as IT). The term “Industry 4.0” refers to a qualitative transition from standard production involving large human resources to fully automated digital production, which is managed by IP in real time, as well as with the external environment. The term “Industry 4.0” began to be used as a synonym for the fourth industrial revolution. The essence of it is that today the material world is connected with the virtual, as a result of which new cyber-physical complexes are born. Some large digital companies have started to create IoT platforms and now a fairly large market for these platforms has already been formed. The introduction and use of IoT is a great prospect for every company, IoT provides huge business benefits, including in the field of reducing the cost of products and services by reducing production costs and development opportunities for organizations that do not yet use this technical solution.

Annotation: The purpose of the scientific article is to characterize the dynamics of tourist activity in the Russian Federation, to identify the main difficulties and problems in the work of tour operators and travel agents. The paper analyzes the dynamics of the performance indicators of tourist operators and based on it, highlights the main problems. The role of the tourism industry in the economy of a particular country and the world was also assessed, its relevance in the context of the globalization of the modern world was emphasized. When analyzing the dynamics, methods of calculating the rates of growth and growth are used, which make it possible to assess the change in indicators over time. It is concluded that crises in the economy and foreign policy strongly affect the state of tourism in the country, the level of income it brings. Particular attention is paid to the consequences of force majeure, such as a pandemic, the occurrence of which is almost impossible to predict. The article analyzes statistical data on the dynamics of the number of inbound and outbound tourist trips. The main directions of improving the performance indicators of enterprises of the tourism industry in Russia are highlighted.

Annotation: In urban planning, unlike economic conglomerate, the term “agglomeration” is adopted, referring to the accumulation of closely related settlements in conditions of extremely high population density, with the presence of a core city. In this case conditions pendular (daily) migration of the working (able-bodied) population of about 15 % of the population occupied in production are created. In addition, the share of inter-village territories in the agglomeration is much less than the territory of settlements. In Kazakhstan, a typical agglomeration is considered Shimkent and partially Almaty. In the future, according to the Regional Development Program, Astana and Aktobe settlement groups are also included in the agglomeration. However, the Regional Development Programme (RDP) uses the term “single agglomeration entity” in addition to the term agglomeration. For example, with respect to the Capital agglomeration, it is noted that the city of Karaganda tends to unite into the constituent part of the Astana agglomeration, as well as near the settlements lying near Karaganda (satellite cities, villages). They may well create a single agglomeration entity. Full formation of second level agglomerations (Aktube) is predicted only in the long term.