Annotation: The article describes the systemic problems of forming the HR brand of higher education institutions in the context of current trends in the labor market and educational services. Attention is focused on the key compo- nents of the HR brand of higher education institutions. The features of competitive selection for the position of a scientific and pedagogical worker in a higher educational institution are highlighted, and a way is proposed to increase the effectiveness of this procedure for the participants of the competition. Experimental studies have been conducted to evaluate students’ ideas about the working conditions of the teaching staff and their preferences as future specialists in the field of education on the basis of the Branch of the private educational institution of higher education “Moscow Witte University” in Ryazan. Based on the results of the survey, the main directions for attracting young scientists and specialists to scientific and pedagogical activities at the university have been identified. The analysis of the causes of professional burnout of scientific and pedagogical staff of universities as one of the factors influencing the HR brand forming for the university is carried out. An approach to the differentiation of the content of teachers’ work is considered, which contributes to improving the effectiveness of their activities. The practical significance of this research is aimed at improving the HR brand of higher edu- cation institutions, which will contribute to creating a positive image of them, attracting graduates to work at universities, and increasing competitiveness in the field of educational services.

Annotation: The article explores the problem of digital behavior among students and young people. Attention is paid to the components of digital behavior, its differences from behavior in the real world are considered, and the impact of digital behavior on real processes and relationships is shown. The phenomenon of digital culture is studied, and the dependence of digital behavior on the level of digital culture is traced. The content of the concept of ‘digital addiction’ is described, its negative characteristics affecting the development of cognitive abilities and the choice of behavioral strategies – real and virtual – are revealed. The positive and negative consequences of digital behavior stipulated by the simultaneous existence of an individual in the real and virtual world are analyzed. The role of cyber illusions on the process of forming of digital addiction and digital behavior is shown, the risks of extrapolation of virtual entities into the natural environment are traced, leading to profound transformations of consciousness and social actions of young people. It is noted that behavior and communication in the space of the Internet and social networks are characterized by their inconsistency and unpredictability, which affects the social and psycho-emotional states and moral attitudes of individuals.

Annotation: The article presents the results of a study of the structure of educational motivation of students studying in the psychological and pedagogical area, with varying degrees of expression of their social creativity. In order to implement the study, such psychodiagnostic methods as “Determining the social creativity of a personality” by N.P. Fetiskin and “Studying the motives of students’ learning activities” by A.A. Rean and V.A. Yakunin were used. The single-sample Kolmogorov-Smirnov criterion and the nonparametric U-Mann-Whitney criterion were used as methods of mathematical and statistical analysis. The study involved 42 respondents. In order to achieve the goals of the study, three groups of respondents with different levels of social creativity were identified from the sample. The hypothesis of the existence of statistically significant differences in the structure of educational motivation of respondents with different levels of social creativity was fully confirmed, and the specificity of the structure of educational motivation of each group of respondents was revealed. The results of the study can be used in organizing psychological support for students of psychology departments, as well as in developing relevant courses and disciplines.

Annotation: The article is devoted to the problem of training students of a pedagogical university for their future profession. The purpose of the study is to find effective methodological techniques for working with students in the practice of conducting a cycle of educational events “Conversations about the Important Things”. The object of the study is the process of preparing future teachers to carry out educational activities in the conditions of a modern school. The subject of the study is the acquisition by students of the experience of conducting classes within the framework of the “Conversations about the Important Things” project. The article presents the results of experi- mental work with 3rd year students of the Philological Faculty. The article outlines the conceptual foundations of teaching the course to future teachers, highlights the main problems that arise in the practice of conducting classes. Students’ acquisition of experience in conducting educational and upbringing activities can contribute to more successful implementation of such classes within the framework of the upcoming pedagogical practice, in the long term - in future professional activities related to the training and education of schoolchildren. The materials presented in the article may be of interest to students and teachers of higher education institutions, representatives of methodological associations.

Annotation: In the context of the complicated international situation, the comprehensive and multifaceted support of com- patriots living abroad has become particularly important for the Russian Federation. The pro-Russian views are strongest among the patriotic activists of the Cossacks abroad. The article discusses the issues of spiritual, moral and patriotic education of the foreign diaspora of the Russian world. The article reveals the specifics of the forming of spiritual and moral values among Russians living abroad. The features of educational activities that allow us to form traditional spiritual and moral values and national Russian culture among members of the Russian Diaspora are considered. The main educational resources for the forming of spiritual and moral values of Cossacks abroad are identified and described. The historical and cultural features that contribute to the stability of the patriotic worldview of Cossacks abroad are highlighted. The theoretical significance of the conducted research consists in a comprehensive analysis of many factors that positively or negatively affect the main ideological orientations of pro-Russian citizens of the near and far abroad. The practical significance of the research results lies in enriching pedagogical practice with an understanding of the specifics of patriotic education of compatriots living abroad.

Annotation: The article is devoted to the relevant problem of socio-cultural and psychological adaptation of foreign students entering Russian universities. The importance of adaptation is determined by its stable correlation with further education, its effectiveness. Based on the included observation and generalization of their own pedagogical experience, the authors of the article attempted to analyze the features of the adaptation process, which is an integral component of academic migration, and also described the tools developed for its mitigation. The results of the survey among foreign students based on the author’s questionnaire made it possible to establish the rela- tionship between the level of adaptation and the level of proficiency in the English and Russian languages. The authors of the article come to the conclusion about the demand for English language and the need to popular- ize its usage in the academic environment in the context of intensification of academic mobility processes. The quest game in English developed and tested by the authors is an effective tool for primary integration into a new cultural environment. The practical significance of the study lies in the possibility of using the proposed tools for adaptation of foreign students in various educational institutions.

Annotation: The article presents research on the optimization of small language models for efficient generation of SQL queries in conditions of limited computing resources of educational institutions. The objective of the study is to develop and implement optimization methods aimed at reducing the requirements for computing resources while main- taining high accuracy of SQL query generation. The methodology is based on an integrated approach, including quantization of model parameters, optimization of weight coefficients and adaptation of the dictionary to the subject area. The empirical base includes Spider, CoSQL benchmarks and a specialized DSBInf (Data Solutions Business Intelligence) dataset of 3424 queries. The developed SQL_DS_60M_ft model (a model for generating responses based on a structured query language), based on the CodeS architecture, demonstrates significant improvements: a 33 % reduction in size, a 1.4-fold increase in processing speed and an 18 % decrease in RAM usage while maintaining 65.0 % accuracy. Practical implementation of the model in the educational process showed an increase in learning efficiency by 35–40 % when working with databases and business analytics.

Annotation: The article describes the key aspects of the secure storage of organizational data in the modern world. The most common threats such as social engineering, configuration vulnerabilities, and insider attacks are discussed. The analysis of existing approaches to secure data storage in terms of software and hardware and their functional interaction in the information security system is carried out. Based on the results of the analysis, a prototype application was built using existing approaches and minimal risk of data leakage. Practical recommendations on choosing key ways to securely store data are presented. A methodology for projecting a secure environment based on a comprehensive review of technical, organizational and regulatory aspects is proposed. The novelty of the result obtained lies in the forming of a new multi-layered approach to data protection, including a single standard for the interaction of services. The practical significance of the results obtained lies in the possibility of direct application of the proposed methods within industrial systems, which will increase the level of security and reliability of confidential information processing.

Annotation: The level of requirements for information processing is continuously increasing and therefore, the methods of its processing are also changing. Widely used structural modeling methods are object-topological, which limits their application to spatial objects. The article examines the problems of constructing structures in the information field. The information field is formed as a reflection of objects and processes of reality in the form of informa- tion images. The article proposes an integrative approach that uses the properties of the information field in combination with aggregative and stratification approaches. The integrative approach is based on the principle of forming aggregates or information layers. Each information layer is an aggregate that contains categorically and qualitatively similar information images. The structural scheme is formed on the basis of the composition of information layers. The integrative approach ensures comparability of schemes for different objects and patterns within the information field. The proposed approach can be considered as a variant of qualitative and quantita- tive analysis of the modeled objects. The proposed integrative approach makes it possible to solve the problems of clear and fuzzy structure construction, for example, the construction of clear and fuzzy cognitive maps.

Annotation: The relevance of the topic is determined by significant educational losses, largely related to the process of digitali- zation, which inevitably entails significant technocratization, bureaucratization, formalization and alienation of the content of both secondary and higher education in Russia from those who acquire it. The object of the research is the teaching of a general philosophy course to students of higher educational institutions of non-philosophical areas and training profiles in modern educational conditions. The subject of the research is the study and teaching in the general philosophy course of the main ideas of the two most important historical and philosophical figures who set the timeless basic content of such a form of spiritual culture of mankind as philosophy – Socrates and Plato. The purpose of the work is a pedagogical demonstration that, depending on the specifics of teaching phi- losophy, it can be made both repulsive and attracting the cognitive interest of the student audience. The research methods are deductive and inductive conclusions, analogical conclusions, idealization, abstraction, pedagogical observation and empirical generalization, comparative analysis and thought experiment. The result of the work and one of its conclusions is the substantiation of a kind of “pedagogical theorem” that a simple, clear and re- alistic presentation of any material greatly increases the level of educational interest of the student audience and the degree of learning effectiveness. The application area of the research results is ideological heuristics, philo- sophical enlightenment, teaching philosophy and other social and humanitarian disciplines in higher education.

Annotation: The article analyzes the problems faced by students of generation Z in the forming of foreign language reading competence. Theoretical approaches to the problem of forming a culture of reading in a foreign language are summarized. As a way to involve students of generation Z in reading activities, a student-centered individual reading program in English is offered, aimed at forming a reading culture for 1st–2nd year students of the uni- versity. The three-stage educational model of critical thinking development technology (challenge – comprehen- sion – reflection) is used to organize students’ activities related to individual reading during the semester. The methodology of competence-based educational practices aimed at the forming of students’ autonomy through active and interactive methods is used to enhance the learning potential of the program. The results of the study confirm the effectiveness of the proposed methodology, which promotes the intellectual and emotional immer- sion of students in an independently selected authentic work of art and the forming of motivation to read in the process of active communication about what they have read.

Annotation: The article reveals the specifics of the socio-humanitarian expertise of future education in the context of the NBICS revolution (nano-, bio-, info-, cognitive and sociotechnologies) and the development of metatechnology of artificial intelligence. Social and humanitarian expertise of this type reveals the existential and eschatological dimensions of techno-innovations. The probabilistic nature of the results of social and humanitarian expertise is due to the fact that experts rely not on facts, but on archetypes, models, scenarios that allow identifying emerging trends and are the basis for decision-making in conditions of uncertainty, polyvariability, and nonlinearity of the future. The work compares the main scenarios of the future of education – techno-optimism and techno-pessimism. The importance of social and humanitarian expertise as a foresight of anthropological and educational risks generated by the autonomous development of artificial intelligence and its possible transformation into a subject of cognition is substantiated. The key risks are associated with the onset of the post-human era, threatening the existence of natural intelligence, and the destruction of education as an anthropological space.