Headings of the journal
"Economics and Management"

Annotation: The modern development of the agro-industrial complex of the country is inextricably linked with the transition to innovative technologies using high-performance machines and equipment. Under the conditions of sanctions restrictions in the field of production of means of production, a significant transformation is taking place for the entire agricultural sector of the economy, in which priority is directed to the radical reconstruction of existing enterprises and the construction of new plants. The article describes the existing conditions of functioning and ways to improve the material and technological base of the agro-industrial complex of Russia, taking into account the historical experience of privatization of fixed assets at the initial stage of reforming the tractor industry. The main indicators of the provision of domestic agriculture with tractors and other machine-building products are analyzed. The assessment of the dependence of the agro-industrial complex of Russia on the import of machinery and equipment from Western countries is presented. The cyclical nature of agricultural development requires the adoption of a system of measures to eliminate the resulting imbalances between imports and exports. The role of the state in investment and regulatory services of business entities is presented. Separate directions of development of material and technological base on the basis of import substitution and more rational use of own resources of rural economy growth are considered.

Annotation: In thirty years, modern China has evolved from an agrarian country to a dynamic digital power. During this time, the digital transformation has affected various domains of Chinese society, thus drawing the attention of experts from all over the world. However, there is still no consensus in economic scholarship on how to assess China’s digital economy model, which makes it difficult to perceive it holistically. The article considers and summarizes the main methodologies for assessing China’s digital economy. An attempt is made to summarize the characteristics and features of the Chinese digital economy model at the present stage. Applying both quantitative and qualitative methods of comparative analysis, the author concludes that the evolution of China’s model of digital economy suffers from the “developmental disease” and faces many of the difficulties typical of developing countries. At the same time, it seems that the Chinese experience of planning and managing the digitalization of economy may be useful for Russia when considering the issue of shifting to the sixth technological mode of economy.

Annotation: This article examines the problems faced by Russian enterprises when implementing digital technologies, as well as possible prospects for their solution. The relevance of the topic is due to the need for competitiveness and development of the Russian economy in a rapidly changing global market. The article provides an overview of the problems of the introduction of digital technologies, such as the need to adapt business processes, lack of qualified personnel and insufficient funding. In addition, the described problems were systematized in the table for their further elimination by implementing the measures proposed in the article. In order to achieve the purpose of the study, the author reviewed the works of various authors in identifying promising areas for the development of Russian industry using digital technologies based on the analysis of problematic aspects of this issue. The article provides recommendations for solving the identified problems, such as increasing funding for science and the development of human resources, involving employees in the process of digitalization, as well as improving the efficiency of enterprises using digital technologies.

Annotation: The article discusses the problems of promoting goods and services during the period of overcoming continuous information flows, and managing consumer behavior through effective communication methods, in particular sto- rytelling. This toolkit simplifies and dynamizes the target group’s perception of messages intended for it, and also helps to prolong their lifespan. The article analyzes current practices of communication with consumers services using storytelling technology and identifies important components that increase the effectiveness of the method, such as: application of consumer behavior trends; focus on authenticity and interactivity of content, use of digital storytelling technologies, etc. The authors also determined which strategic tasks Russian business should use digital storytelling technologies to solve. To achieve the result, the works of various researchers were reviewed to identify promising directions for the development of this technology. The authors also applied methods of systematization and generalization of existing experience on the topic of research and methods of theoretical and practical analysis.

Annotation: The study of the directions of digital technologies influence on the transformation of business processes is undoubtedly relevant at the present time. The 21st century is the century of digital technologies in the socio-economic development of society. The introduction of digital technologies has spread to all sectors of the economy, without any exception. Digitalization, as a new form of economy, leads to a significant transformation of business processes, their transformation, an increase in the volume and speed of data transfer, which improves the quality and relevance of management decisions. The ability of organizations to quickly restructure their current business model to meet the demands of the digital economy is an important competitive advantage. The purpose of the article is to study the role of digitalization in economic development, the ability of organizations to transform existing business processes in accordance with new economic requirements. The results of the study showed that digitalization is the driving force behind the development of modern business, because, first, it gives a clear incentive for the development of the company, second, it removes the restrictions on obtaining large amounts of data, and third, it requires the introduction of innovations at the institutional level.