Enhancing Russian Universities Promotion in International Educational Market
Page:67-73
Headings of the journal
"Economics and Management"
EconomyManagementRegional economyEconomic educationDomestic and foreign tradeEnvironmental economicsKnowledge economyGlobalisticsComputer science in EconomicsDigestKnowledge managementEconomics of sustainable developmentAll rubrics
All rubrics
Release: 2017-1 (20)
DOI: 10.21777/2307-6135-2017-1-67-73
Keywords: promotion, marketing communications, International Educational Market
Annotation: The article considers actuality and instruments of promotion enhancement of Russian universities in Russian educational market, which is performed through marketing communications, i.e. public relations
Evaluation forms and principles of state regulation of the tourism sector
Page:82-90
Release: 2017-4 (23)
DOI: 10.21777/2587-9472-2017-4-82-90
Keywords: multiplier effect of tourism, tourism legislation, tourism and recreation complex, tourism in-frastructure, cultural tourism, consumer, and business risks in tourism, operational management of tour-ism, inbound tourism, domestic tourism, inter-sectoral coordination of the implementation of the system of tourism.
Annotation: The article analyzes new forms and principles of interaction between the Executive authorities and organizations working in the field of tourism. Studied the specifics of the tourism industry in the modern Russian conditions, its development priorities, management structure, functions of the Federal tourism Agency and its role in information promotion and interaction with tour operators of other countries. Recommendations to improve forms and methods of regulation of the tourism industry on the part of state authorities and, first and foremost, at the level of municipalities and local authorities.
Technoparks in the development of innovative infrastructure of the city
Page:72-75
Release: 2017-3 (22)
DOI: 10.21777/2307-6135-2017-3-72-75
Keywords: innovative economy, innovative activity, technopark, innovative infrastructure
Annotation: The article reveals the structure and main results of the activity of the technoparks in Minsk, presents the main directions for increasing their efficiency.
The creation of the department of internal HR audit as a tool of personnel management
Page:67-76
Release: 2017-2 (21)
DOI: 10.21777/2307-6135-2017-2-67-76
Keywords: scheduled and unscheduled inspections, personnel audit, technology audit, auditors, pro-fessional competence
Annotation: The principles of establishing internal audit, identified some criteria in this process. Identified targets and components of HR audit. The key benefits of the presence of this structural unit of the organization, as well as the basic requirements for the performers
Concept development of the concept of marketing consulting services
Page:74-79
Release: 2017-1 (20)
DOI: 10.21777/2307-6135-2017-1-74-79
Keywords: marketing consulting services, marketing consulting services, macro, micro, and interactive system of marketing consulting services
Annotation: The article discusses issues related to the approaches of marketing consulting services concepts. Special attention is paid to the principles of system development of marketing consulting services. The structure of the marketing system consulting services is proposed. The characteristic features of marketing consulting services are revealed