Headings of the journal
"Economics and Management"

Annotation: This article examines the compatibility of the lean manufacturing concept with Industry 4.0 technologies. The author analyzes the transition to the new fourth industrial revolution, what are its characteristics and how it interacts with the concept of “lean production”. Both Lean Manufacturing and the Fourth Industrial Revolution have the common goal of increasing production efficiency, but they use different types of tools and methods to achieve it. On the basis of the research, a summary table of the compatibility of individual tools of this concept with Industry 4.0 technologies was compiled. The author emphasizes the importance of understanding the methods of both systems in achieving high results in international commercial activities associated with a particular type of production, as well as the combination of two concepts to extract maximum benefits in the context of chang- ing general conditions under the influence of the fourth industrial revolution. The study may be useful for top managers, scientists, specialists in the field of personnel management and production processes, crisis managers and practitioners interested in the development of production process management systems.

Annotation: This study examines the impact of search engine optimization (SEO) on regional sales and business performance, using the Sushiset case study as a focal point. The study highlights the significant role of search engine optimiza- tion algorithms in enhancing visibility, driving traffic, and ultimately increasing revenue and profitability. The research begins with an initial assessment of Sushiset’s SEO performance, followed by a detailed analysis of implemented strategies including keyword research, on-page and off-page optimization, content creation, tech- nical enhancements, and local SEO. The project also explores the financial implications of these SEO efforts, showcasing an increase in revenue by 40 % and profit by 80 %, alongside a reduction in customer acquisition costs by 40 %. These results underscore the effectiveness of SEO in achieving substantial financial growth and improving marketing efficiency. The study is concluded by discussing the broader implications of these findings for global economic contexts and offers practical recommendations for businesses aiming to leverage SEO strate- gies for regional market expansion. Future research directions are proposed, emphasizing the need for exploring emerging SEO trends, the integration of advanced analytics, and the refinement of SEO algorithms to sustain competitive advantage. This research contributes valuable insights into the economic significance of SEO and provides actionable strategies for optimizing business performance in a digital landscape.

Annotation: The article examines the reasons and conditions for the development of the dairy farming industry, depending on the quality of government support measures provided to milk producers. The analysis of regional government support measures, including compensation of part of the cost of purchasing technological equipment, preferential loans, subsidies for the export of milk and dairy products, showed that the priority role is played by the factor of preservation of the dairy herd. As a scientific aspect, the article reveals the systematization of economic and technological factors for increasing production efficiency in the dairy farming industry. The article considers options for solutions in the field of minimizing industry risks: diversification of the order portfolio in the dairy market; limiting stocks of drinking milk; insurance of technological equipment. As a result of the study, measures of state support for dairy farming industry entities were systematized in three key blocks: direct measures in the form of subsidies; indirect measures to support industry entities to reimburse costs for labeling products; mixed measures, including support for the transportation of priority dairy products.

Annotation: The purpose of the article is to identify the features of modern methods of the corporate system of training and development of employees and develop recommendations for increasing the efficiency of these processes based on the experience of foreign specialists. In order to achieve this goal, the following tasks were set and solved: the importance of new digital technologies and their implementation for the activities of organizations was shown; the most frequently implemented and used digital technologies in Russian organizations are highlighted: cloud services, big data, data centers, Internet of things; the need to formulate a strategic employee development program has been proven, which includes measures to familiarize oneself with the corporate culture, career planning, eliminate deficiencies in professional skills and provide constant feedback. As a result of the study, an effective system of training and development of employees was formed, which includes the following methods: mentoring; mutual learning; pre-employment training; “microlearning” The results obtained can be used both by teachers in the field of economics and by current managers of various organizations.

Annotation: The subject of the study is the mechanism of conducting control and auditing activities in budgetary organiza- tions and ways of its transformation. The authors consider the need to transform the control and audit system in public sector organizations, carried out mainly through digitalization, involving remote monitoring, conducting control activities “online”, digital dialogue and data exchange. The expediency of introducing risk management tools in order to identify them in a timely manner and quick response is argued. The importance of mastering and developing digital skills by control and audit bodies was highlighted. The article considers the process of functioning of electronic SMART control, which involves achieving a methodological balance between preliminary and subsequent control, ensuring the openness of these objects of control through the introduction of artificial intelligence algorithms, expanding forms and methods of control, and the use of preventive measures. The purpose of the “BFT.Budget Control” software package, which provides automation of the activities of control and audit bodies, is analyzed. The normative legal acts regulating new opportunities and access of controllers and audi- tors to information systems data are investigated. The following methods were used during the work: synthesis, analysis, classification, and detailing. The practical significance of the results lies in the theoretical justification of the expediency of transforming the control and audit system in public sector organizations, contributing to the increase of effectiveness of control and audit procedures, improving monitoring and risk management, speeding up the control and audit process, and ensuring high accuracy of the results of the activities of control bodies.