Headings of the journal
"Economics and Management"

Annotation: The article is devoted to the study of the transformation of corporate strategic planning in the context of the digi- talization of the Russian economy. The changes in approaches to the formation and implementation of company strategies under the influence of digital technologies are analyzed. Based on the analysis of regulatory documents, statistical data for 2020–2025 and cases of the largest Russian companies, key trends in the transformation of strategic planning have been identified. The study showed that Russian companies are moving from traditional long-term planning models to flexible, adaptive strategies based on data management and digital platforms. The main barriers to the digital transformation of strategic management have been identified, including the unwillingness of the corporate culture to change and the shortage of qualified personnel. The success factors of the digital transformation of strategic planning are considered, as well as the prospects for development in this direction until 2030. The results of the study contribute to understanding the specifics of Russian business adaptation to the digital economy and can be used to develop digital transformation strategies.

Annotation: The role of corporate volunteering in Russia, which helps strengthen the social responsibility of business and achieve national development goals, is increasing from year to year. In recent years, there has been a signifi- cant increase in the number of companies implementing such programs, which reflects the desire of businesses to contribute to solving social and environmental problems of the country. The object of the study is corporate volunteering as a socially significant activity of organizations. The article examines the historical process of the emergence of corporate volunteering. A study of the concept of “corporate volunteering” was conducted, the goals and objectives of this type of activity were identified. The author assessed the role and benefits of corporate volunteering for companies and employees. The article also considers the forms of implementation of corporate volunteering in Russia. The article examines the legal and organizational restrictions on the development of corporate volunteering in Russia. The article provides an in-depth analysis of corporate volunteering as an element of corporate social responsibility of a factor in the sustainable development of organizations and society. The influence of corporate volunteering on the socio-economic development of regions and organizations was revealed. In light of these ideologies, the author developed recommendations for the development of corporate volunteering programs in Russian companies, with the help of which it is possible to increase the social responsi- bility of business, strengthen the internal corporate culture and create effective strategies for involving employees in volunteer activities, which will have a positive impact on the sustainable development of organizations.

Annotation: The most important criteria for choosing risk management methods in a small enterprise were identified, namely low cost and relatively not high complexity. Possible strategic mistakes in risk management at a small enterprise are characterized. The problem of limited access to information and the ability to process the information re- ceived in a small enterprise is highlighted. It is proposed to select the division of all risks of a small enterprise into risks of the internal environment and risks of the external environment as a basis for risk management at a small enterprise. Risks of the internal environment of a small enterprise are characterized as more accessible for forecasting, making it possible to influence the probability of its implementation and the magnitude of its consequences. It is justified the necessity of primary concentration of small enterprise efforts on managing exactly internal, rather than external environment risks. The most important parameters of small enterprise risks rank- ing were identified with giving priority to the magnitude of risk consequences rather than to the risk probability. The features of managing small enterprise external environment risks are characterized taking into account monitoring of counterparties and transactions accompanying, as well as protection against unfair competition. The recommendations for small enterprises risk management are justified.

Annotation: The relevance of the study is determined by the increasing importance of human capital, the quality of which directly shapes organizational competitiveness in the era of Industry 4.0. The article explores the theoretical foundations and practical aspects of developing employee motivation systems in industrial organizations, including an analysis of theoretical frame- works and management practices for their implementation. The aim is to identify key trends in the evolution of motivation systems in the context of digital transformation. The study compares traditional, modern, and digital motivation systems, examines the specifics of motivation in the industrial sector, and substantiates the need for implementing ROI-oriented motivation systems. It is shown that human resource management is evolving from an administrative function to a strategic tool for sustainable development. The study advocates for the adoption of motivation systems that ensure transparency and accountability of expenditures, prioritize investment in high-performing employees, enhance the effectiveness of personnel management through an orientation toward measurable productivity outcomes, and provide executives with evidence-based decision support grounded in quantitative metrics. Conclusions are drawn regarding the transformation of management practices in the field of motivation, and promising directions for further research are outlined.

Annotation: The article examines the features of managing innovative business processes of IT startups as a special type of organi- zation operating in conditions of high uncertainty and rapid technological dynamics. An analysis of the evolution of innovation development models has revealed that traditional innovation process models do not provide adequate flex- ibility for digital startups. A hybrid innovation management concept is proposed, based on a combination of integrated and network models that ensure synchronization of internal business processes with external partner interactions. It is shown that effective management of innovation processes of an IT startup involves the use of digital technologies, end-to-end integration of communications, as well as participation in ecosystems of innovative development. It is con- cluded that the key factors for the success of IT startups are the flexibility of the organizational structure, the ability to quickly test hypotheses and the adaptation of business processes to the dynamics of the digital economy. The proposed approach allows us to assert that IT startups, unlike classical companies, are forced to build innovative activities at the intersection of two models: integrated as the basis of internal processes and network as a system of external relations.