Headings of the journal
"Economics and Management"

Annotation: The article is devoted to the theoretical conceptualization of data as a commodity. A comprehensive view of data is proposed: as a resource, a product, and a commodity. Special attention is paid to the economic nature of the data, identifying the essential characteristics of their usefulness and value. The author’s approach to data classification is proposed. The trend of data market forming is noted due to the spread of the view of data as a commodity. The main categories of consumers who are willing to pay for the data have been identified. The issue of Data Mining as a tool for processing data was raised. The role of Raw Data in creating data as a commodity with the highest value and usefulness for the con-sumer is emphasized. A debatable question about the attribu- tion of personal data to a product is presented. The statistical assessment of Russians’ willingness to share their personal data is analyzed. The main goals of companies in the use of data are studied. The desire of companies to integrate access to data from various sources in order to obtain different information for their activities is noted.

Annotation: The article is devoted to the study of corporate volunteering in Russia as a significant element of corporate social responsibility. The author analyzes the practical experience of leading Russian companies such as Sberbank, Gazprom and Yandex, highlighting the key areas of their volunteer activities: environmental initiatives, support for social projects, educational programs and assistance in emergency situations. Particular attention is paid to regional practices demonstrating the transformation of social infrastructure due to corporate participation. Modern trends, including the digitalization of volunteering, flexible forms of participation and the growth of environmental responsibility are considered in the work. Based on the analysis, recommendations are proposed for the development of corporate volunteering, such as the introduction of non-material motivation mechanisms, educational programs for volunteers, ensuring transparency of reporting and taking into account local needs. The study is based on sociological surveys, company cases and analysis of the regulatory framework. The results are valuable for HR specialists, business leaders, representatives of NPOs and government agencies interested in the development of social partnership and sustainable business development.

Annotation: The article analyzes the market of services for maintenance and repair of motor vehicles, describes the features of the activities of enterprises related to the nature of the services provided, requirements for the organization of work and interaction with the client base. Due to the high competition in the industry and the technological complexity of the operation of modern cars, the study presents an analysis of promising areas of activity in the market for maintenance and repair of motor vehicles. The level of demand for maintenance and repair of motor vehicles depends on both internal and external factors. Individual factors affecting demand are interdependent values, which has an increasing effect on the dynamics of demand. Since an enterprise for its normal functioning needs not implementation of well thought out and competently built marketing policy only in the area of online promotion and advertising, but also creation of a positive reputation based on positive customer reviews, the article presents an analysis of trends in the market of maintenance and repair of motor vehicles.

Annotation: The article discusses the theoretical and methodological issues of forming the structure of the project team as an element of the personnel strategy of the enterprise. The enterprisess development strategy implies the systematic implementation of various kinds of changes and the implementation of a number of projects. The analysis of the signs of the flexible strategy of the enterprise and the personnel strategy of the enterprise allowed us to determine the main directions of work with personnel for the successful achievement of the goals of organizational changes. The scientific article presents the results of a study of how representatives of different generations perceive organi- zational changes and how their work behavior changes. The “theory of generations” is considered, according to which the labor behavior and attitude to changes of representatives of different generations differ. As an example, the personnel structure of successful and unsuccessful projects to optimize the company’s activities is considered. Based on the analysis, conclusions are drawn about which representatives of generations of specialists make up the main staff in more successful projects, and which – in the least successful ones. In order to form a personnel strategy, options for adapting the existing project management structure are proposed, taking into account the peculiarities of each generation’s perception and the distribution of their role positions in accordance with this.

Annotation: In the context of globalization and technological change, the platform as a form of employment not only provides new employment opportunities but also poses a number of challenges to workers and the state, such as lack of stability, legal guarantees and social protection. The subject of research in this scientific article is the problems faced by employees and employers in the context of platform employment, as well as its impact on the labor market and legal regulation. The author analyzes the essence of platform employment, its advantages and disadvantages, as well as its impact on the labor market, which made it possible to identify key problems and develop directions for improving regulation of this area. The prospects for the development of platform employment in Russia are presented, which is important for the formation of effective government policy and protection of the interests of workers in the digital economy. As a result of the research, the understanding of platform employment as a new phenomenon in the labor market has been deepened, and an emphasis has been placed on the formation of a more effective and fair system of labor relations in Russia.