Headings of the journal
"Economics and Management"

Annotation: The article discusses issues related to the approaches of marketing consulting services concepts. Special attention is paid to the principles of system development of marketing consulting services. The structure of the marketing system consulting services is proposed. The characteristic features of marketing consulting services are revealed

Annotation: The article is devoted to research of the international documents on the confectionery markets’ regulation; the documentation at the level of the countries and regions was studied (EU, USA, RF); the directions of non-governmental organizations’ activity on the development of the domestic confectionery industry are recommended

Annotation: The article presents the risk factors of banking. Identified modern approaches to financial risk management of commercial banks. Revealed reduce banking risks in modern conditions

Annotation: The article is devoted to the analysis of the management mechanism of the development of corporate trust relations as a factor in improving the quality of intellectual capital. The interpretation of the essence of this management mechanism as a system of methods and tools used for the expanded and most effective reconstruction of all forms of trust is offered. The specifics of this mechanism are considered, as well as the main elements of its qualitative integrity are analyzed. The purpose of the article is to identify the fea-tures and characteristics of key elements of the corporate trust management mechanism as a specific fac-tor for increasing the efficiency of the enterprise's intellectual capital. The methodological basis for the study of the named mechanism is the system paradigm, which includes a separate analysis of the subsystems of the subject, object, project, process and environment. The scientific novelty of the conclusions of the article consists in characterizing the cognitive nature of trust, as well as in the integral, reproductive characteristics of trust relationships and their influence on the development of key competencies of theenterprise. The scientific and practical significance of the provisions of the article is to develop innovative methodological capital as a system tool for increasing the effectiveness of non-economic factors in the economic activities of various organizations.

Annotation: The category “tourist potential of the region (city)” is considered as a basis for the formation of its tourist attractiveness. Possible directions for the study of the tourist potential of the region (city) are presented. An evaluation of the tourist potential of the Polotsk city and the Polotsk region was carried out according to the directions selected by the author.