Release: 2023-4 (47)

2023-4 (47)
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RESEARCH IN ECONOMIC CONSEQUENCES OF CHANGES IN THE DEMOGRAPHIC SITUATION IN RUSSIA

Page:7-15

DOI: 10.21777/2587-554X-2023-4-7-15

Annotation: This article describes the demographic situation in Russia, its changes over a certain period of time due to fluctuations in the processes of mortality, fertility and migration, as well as the consequences of these changes in the economic indicators of the country and federal districts. The main problems existing in demography at the moment, the causes of their occurrence and their natural impact on the growth or decline in the economy are highlighted, in order to provide data obtained during the analysis of information, as well as to compile possible solutions to those demographic problems that have a negative impact on the development of the economy. As a result of the study, it was concluded that demographic problems in Russia adversely affect the economy and cause a deceleration in its growth. The proposals of the authors of scientific papers on the settlement of these problems are highlighted. This can lead to the creation of favorable conditions for economic development, lead- ing to higher living standards in the country, which is necessary for citizens of any country.

CHANGES IN THE ROLE AND POSITION OF A PERSON IN THE MANAGEMENT PROCESS IN THE INFORMATION SOCIETY

Page:16-22

DOI: 10.21777/2587-554X-2023-4-16-22

Annotation: This article explores the changing role and position of a person in the management process in the information society. The author describes three phases of economic development: pre-industrial, industrial and post-industrial, and explains how changes in each of them affect the management process. The sectors of the economy are also considered: primary, secondary and tertiary. The author analyzes the transition to an information society in which information technologies and innovations play a central role. The article emphasizes the importance of industrial revolutions in the forming of modern society. The author analyzes their impact on the economy, social structure and management practices. It describes the relationship between industrial revolutions and the changing role of man in the management process, from manual labor to automation and information technology. In conclu- sion, the article summarizes the changes in the management process caused by the transition to the information society. The author emphasizes the importance of understanding these changes for effective management in the modern economic and social environment. The research can be useful for managers, scientists and practitioners interested in the development of society and its impact on management processes.

INTERIM RESULTS AND PROSPECTS FOR THE DEVELOPMENT OF IMPORT SUBSTITUTION POLICY IN THE RUSSIAN FEDERATION

Page:23-31

DOI: 10.21777/2587-554X-2023-4-23-31

Annotation: This article summarizes the interim results of the implementation of the import substitution policy in the Russian Federation and determines the prospects for further development. The analysis made it possible to determine that by the beginning of 2022, no noticeable results had been achieved in this direction. The authors note that in the current realities, the implementation of the Russian import substitution policy was complicated by external political pressure on the one hand, and accelerated under such influence on the other. Under these conditions, the development of the idea of import substitution received a powerful incentive. However, these processes do not occur uniformly in all sectors of the economy. Along with the leaders (agriculture, transport industry, etc.), there are outsider industries (IT-industry, chemical industry, etc.). In conclusion, the authors consider three scenarios for the further development of the import substitution policy and determine that for its successful implementation it is necessary to focus on the most important sectors for the country’s economic security.

METHODOLOGY FOR RAPID ASSESSMENT OF RECEIVABLES VALUE FOR FINANCIAL RISK MANAGEMENT PURPOSES

Page:32-38

DOI: 10.21777/2587-554X-2023-4-32-38

Annotation: The article includes a detailed analysis of several existing methods for assessing the value of receivables: coefficient methodology, methods of the Financial Academy and the National Collegium of Appraisers, author’s methods of M.V. Kruglov and Y.V. Kozyr. On their basis the multifactor method of express estimation of receivables value was developed, which allows us to take into account the time factor, the presence of collateral and the financial condition of the debtor. In the end an example of estimation of receivables value on the basis of public reporting of an agro-industrial company is given.

RUSSIA’S INVESTMENTS IN ENERGY PROJECTS IN THE ARCTIC: OPPORTUNITIES AND PROSPECTS

Page:39-46

DOI: 10.21777/2587-554X-2023-4-

Annotation: The article conducts an overview study of the features of Russia’s investments in energy projects in the Arctic. The investment priorities of Russia in the Arctic, defined in modern strategic documents, are analyzed. Statistical data on the dynamics and structure of investments in fixed assets carried out on the territory of the Arctic zone of the Russian Federation are presented. The largest Russian energy projects in the Arctic are analyzed in detail. The main problems and difficulties of Russian investments in energy projects in the Arctic are highlighted, which were conditionally divided into four main groups - the difficulty of access to resources, difficulties in providing energy infrastructure, geopolitical difficulties and logistical problems. The prospects for the implementation of Russian investment projects in the Arctic region are determined. The necessity of strengthening the work on stimulating investments in the development of technological support for energy projects in the Arctic, the development of transport and logistics routes for the movement of Arctic oil within the country, ensuring more efficient develop- ment of Arctic oil refining both for the domestic market and for export is substantiated.

REASONS FOR SHALLOWING OF THE ARAL SEA AND PROSPECTS FOR ITS RESTORATION. PART 1

Page:47-56

DOI: 10.21777/2587-554X-2023-4-47-56

Annotation: A huge number of scientific, popular science, journalistic and information works have been written about the Aral Sea and its tragedy. In our field of consideration are water-agricultural materials that allow us to make another generalization of the state of the sea problem in new political and economic conditions. This article provides a historical analysis of the drying up of the Aral Sea as a unique example of the consequences of an- thropogenic impact on a water body. For a more complete understanding, a multifactorial process of changing the nature of land development in the Aral Sea basin is shown, which influenced the dynamics of its drying out and retouching the consequences.

DETERMINATION OF ECOLOGICAL EFFICIENCY IN AGRICULTURE BY NORMATIVE AND TECHNICAL METHOD

Page:57-65

DOI: 10.21777/2587-554X-2023-4-57-65

Annotation: The article examines environmental efficiency in agriculture using the normative-technical method. It is noted that in the conditions of increasing technogenic burden on ecological systems, the problems of preserving and improving the environment are becoming paramount, especially in areas of active human economic activity. The authors have established that the determination of environmental efficiency is the most important condition for rational management. In this study, the author’s definition of environmental efficiency and the justification for the application of the regulatory and technical method in determining environmental efficiency in agriculture were given. The authors assessed the ecological efficiency of the normative and technical method on the example of agricultural lands in the Ryazan region of the Ryazan Oblast according to the criterion of soil acidity and con- cluded that it is expedient to apply this method in the form of a complex solution of an economic and mathemati- cal problem based on the set of the most common elements of the soil ecosystem. It is predetermined that such an approach can form the basis of a scientific and methodological approach to the assessment of environmental efficiency in agriculture and will bring a significant economic effect when applied in practice.

THE IMPACT OF ELECTRIFICATION AND GOVERNMENT POLICIES ON URBANIZATION IN SOUTH ASIA

Page:66-74

DOI: 10.21777/2587-554X-2023-4-66-74

Annotation: Effective urbanization serves as a pivotal indicator for advancing socio-economic development. While developed nations have realized this objective successfully, propelled by advancements in the electrical sector, South Asian countries face hindrances, primarily limited access to electricity. This study delves into the impact of government policies on electricity concerning urban development, utilizing panel data spanning from 1996 to 2021. Apply- ing the Pooled Mean Group (PMG) regression method, the research discerns electricity’s substantial influence on the urbanization process in South Asian countries. Additionally, it uncovers the positive correlation between government expenditures and urban development, despite the detrimental effects of government employees’ ef- ficiency and monetary policies. These detriments are linked to skill shortages, corruption, and inadequate future development planning. To facilitate urbanization progress, South Asian governments must prioritize enhancing electricity access, improving employee efficiency, and adjusting monetary policies. This strategic approach can pave the way for accelerated urban development and comprehensive socio-economic growth.

STORYTELLING AS A MODERN COMMUNICATIVE PRACTICE OF BRAND DEVELOPMENT MANAGEMENT

Page:75-83

DOI: 10.21777/2587-554X-2023-4-75-83

Annotation: The article discusses the problems of promoting goods and services during the period of overcoming continuous information flows, and managing consumer behavior through effective communication methods, in particular sto- rytelling. This toolkit simplifies and dynamizes the target group’s perception of messages intended for it, and also helps to prolong their lifespan. The article analyzes current practices of communication with consumers services using storytelling technology and identifies important components that increase the effectiveness of the method, such as: application of consumer behavior trends; focus on authenticity and interactivity of content, use of digital storytelling technologies, etc. The authors also determined which strategic tasks Russian business should use digital storytelling technologies to solve. To achieve the result, the works of various researchers were reviewed to identify promising directions for the development of this technology. The authors also applied methods of systematization and generalization of existing experience on the topic of research and methods of theoretical and practical analysis.

THE FORMING OF AN ALGORITHM FOR RESTRUCTURING BUSINESS PROCESSES OF PRODUCTION SYSTEMS IN THE CONTEXT OF DIGITALIZATION

Page:84-91

DOI: 10.21777/2587-554X-2023-4-84-91

Annotation: The development of information technology and the penetration of digital innovations into various areas of business change the operating conditions of enterprises significantly. Data analysis, automation of production processes, implementation of artificial intelligence and the Internet of things – all these aspects require a new approach to business process management. The purpose of the work is to study the directions of digitalization of business processes of production systems, select directions for their restructuring and develop an algorithm for restructuring business processes. The study was conducted using qualitative analysis and modeling methods. In the article, the authors emphasize that the digitalization of enterprises is a process that affects all aspects of modern business. According to the authors, business process restructuring is becoming an important tool for adapting and increasing the competitiveness of enterprises. The authors determined that the restructuring of business processes is a necessary measure for the effective use of new technologies, including a review of the organizational structure, the introduction of digital platforms and management tools, as well as staff training. The article proposes an algorithm for restructuring business processes in the context of digitalization, and also models first-level business decisions at enterprises in the DMN notation, which makes it possible to present a description of the key stages of decision-making. The criteria for optimizing enterprise business processes in the context of digitalization are determined, and the main directions for optimizing enterprise communication business processes are outlined. The authors draw a conclusion about the need to use the DMN approach, with the help of which it is possible to identify those business processes of enterprises that need to be optimized in the context of digitalization.

MARKETPLACES AS A SEGMENT OF THE RUSSIAN MARKET E-COMMERCE

Page:92-101

DOI: 10.21777/2587-554X-2023-4-92-101

Annotation: The article is devoted to the problem of the development of marketplaces as the most important segment of e- commerce, for which the search for a more complete use of the opportunities of digital transformation is relevant. The purpose of this study is to show the features of entrepreneurial activity of marketplaces, as a specific segment of e-commerce, and to outline directions for its further development in the context of digital transformation. During the research, materials from official statistics, sample observations, expert assessments, as well as meth- ods of comparative analysis and groupings were used. The novelty of the article lies in the fact that it is shown how, under the influence of digital transformation, marketplaces acquire the features of digital platforms that provide a higher level of complexity of the online services offered, which leads to an increase in the number of consumers, partners and sellers. The growth in the volume and share of marketplaces in the e-commerce market creates conditions for a transition from the implementation of individual operations by internal services to the use of autonomous specialized business structures that form a unique infrastructure for the segment. The process of digital transformation in e-commerce is at the initial stage of its formation, therefore a transition from the introduction of individual technologies to the creation of functional services, identification and scaling of the most successful practices, and the development of methodological approaches to assessing their effectiveness are necessary, which is of great practical importance.

MARKETING PROMOTION OF UNDERGROUND PERFORMERS TO THE MASS SEGMENT AS A RESULT OF THE MUSIC MARKET TRANSFORMATION UNDER THE INFLUENCE OF STREAMING PLATFORMS

Page:102-109

DOI: 10.21777/2587-554X-2023-4-102-109

Annotation: The article is devoted to the study of modern trends in the development of the global market for music products, in particular, such of its niche as underground music. The consequences of the global transformation of the music industry of show business are considered, which was caused by the digitalization of music content, the dynamic development of streaming platforms using innovative technologies for promoting a musical product by issuing recommendations to consumers based on subscriptions, as well as quantitative indicators: views, likes and comments. The article examines the role of music labels as major players in the music market during the period 1950s–2020s. Separately, the article examines the phenomenon of successful promotion of alternative music performers into the mass segment of show business, as well as the role and marketing strategies that music labels use for this. The factors that are the root cause of this phenomenon are analyzed. The factor of chang- ing taste preferences and demands of various groups of the target audience under the influence of services for promoting music content of streaming platforms is also considered. During the study, statistical, comparative and comparative-historical methods, synthesis, induction and deduction were used.