Headings of the journal
"Economics and Management"

Annotation: This article examines a systematic approach to assessing the effectiveness of an organization’s economic activities: the evaluation criteria are structured, the main performance indicators are given, two approaches are developed: traditional and strategic, the concept of performance management is considered. On the example of a large telecommunications company, Unitary Enterprise for the provision of services “A1” in the Republic of Belarus, the system for assessing the company’s effectiveness, taking into account the time factor, was analyzed and structured, the performance management of the company was improved in the form of a balanced scorecard based on the developed scheme of cause-effect relationships of strategic goals. Based on the current corporate goals of the company and the developed scheme of their causal relationships, the balanced scorecard was improved, and the results of their implementation were assessed using the example of the “A1” Unitary Enterprise. The developed scheme of causal relationships of strategic goals of the Unitary Enterprise for the provision of services “A1” made it possible to create an extended projection “Clients”, aimed at achieving short-term goals of the enterprise, to retain customers and find ways to effectively interact with them.

Annotation: The development of electronic technologies creates the ground for the use of remote labor. It is noted that at the same time, serious risks of overexploitation of remote workers are formed. The analysis showed that in the process of labor use, prerequisites are created for the complete or partial closure of jobs. It is noted that the remote mode of work involves only remote work at home and is a temporary, alternative way of organizing work. At the same time, the tendency to work overtime during the week and after hours (at the end of the working day, in the evenings, at night and on weekends) are the main factors that make work uncomfortable for family responsibilities. The study showed the emergence of gender discrimination and unstable working conditions, including low wages, despite the positive dynamics of nominal wages and an optimistic forecast for the reduction of people

Annotation: Incentive methods of tariff regulation based on benchmark pricing are being introduced in various natural monopoly infrastructure industries currently in Russia. This determined a significant increase in sales markups in the field of electricity sales because the Russian retail energy market was not ready for innovations. In this regard, the introduction of benchmark pricing in the water supply sector should first of all begin with the organizational preparation of the industry for significant changes. Therefore, the authors investigated the experience of applying incentive regulation in the UK and Germany, as advanced countries with successful reform experience. On its basis, the authors identified the main parameters of the adaptive environment, which create the basis for increasing the efficiency of the introduction of a new method of tariff regulation. First of all, this is the need to increase the operation enterprises transparency due to the conditions created by the regulators for the disclosure of information. In the author’s opinion the creation of a disclosure system should precede the introduction of reference regulation. At the end of the article, the authors identified indicators, the disclosure of which will increase the information content of the water supply sector when introducing a new regulation method.

Annotation: This article provides a rating analysis of the fourteen largest manufacturers of passenger cars in Russia for 2016–2018. The analysis uses data from accounting (financial) statements for the specified period. The rating is based on a system of indicators consisting of three groups: indicators of business activity, financial stability and various types of profitability, which allows you to give an objective assessment of production activities and determine the place of each automaker in the rating. In addition to the rating analysis, this article examines the automotive industry, according to the indicators of production of vehicles for various purposes both at the global level in General, and in the Russian Federation in particular. Based on the available statistical data, the dynamics of the share of cars produced on the Russian territory is determined both by the total volume of car production and by passenger cars separately. The results of this study can be used for further in-depth analysis of Russian car manufacturers.

Annotation: The article presents theoretical foundations of communication promotion and user engagement by means of digital marketing tools. Significant opportunities in the field of low-budget promotion are currently provided by modern digital marketing technologies, which are a set of promotion methods using marketing communications through digital channels. These technologies allow you to establish effective feedback from the target audience, to study in detail the preferences of consumers and the characteristics of their behaviour. The correct digital promotion strategy is one of the key factors of successful presence in the market. That is why the importance of this type of communication is undeniable. This article examines the stages and tools for using engaging technologies, analyzes involvement in projects using examples of a commercial and a non-commercial organization. The digital marketing industry is currently the most effective and efficient consumer engagement technique. The analysis showed that due to the use of digital promotion tools it is possible to popularize both a commercial and a non-commercial project. Thus, digital marketing technologies, from the point of view of user engagement, are the most effective, and their use in the Internet environment only enhances this effect, thereby increasing the effectiveness of promotion.