Headings of the journal
"Economics and Management"

Annotation: This article presents the results of a field study on how Russian resort organizations use wellness promotion tools amid digital transformation, shifting media landscapes, and evolving target audience profiles. The study also reveals variations in promotional strategies across resort categories, from unrated establishments to five-star facilities. The study identifies the most effective promotional tools for resort organizations in today’s environment, with a particular focus on digital tools. The article also examines the key tools for mitigating seasonal demand and the most effective sales channels for resort organizations. It identifies a correlation between a facility’s star rating and the channels used for selling services. Based on the data obtained, the article offers practical recommendations for optimizing marketing strategies in light of the restrictions on popular digital platforms in Russia and the growing share of younger consumers in the health tourism market. The conclusion summarizes the findings and outlines future directions for the study.

Annotation: The article analyzes the involvement of rural teachers in the informatization of education, identifies existing prob- lems, and suggests ways to address them. Based on statistical data from the Ministry of Education of the Russian Federation and the results of the Russian Monitoring of the Economic Situation and Health of the Population conducted by HSE University, the study examines the provision of ICT tools and specialized software in rural educational institutions in recent years. It determines the level of readiness and the need for ICT use among rural educators. It also identifies key problems and considers possible solutions for the digitalization of education in rural areas. The study reveals a fairly high level of readiness among rural educators to use modern ICT tools in their professional activities, while at the same time highlighting the need to improve the digital literacy of rural school teachers and their capacity for self-development in the field of information technology. The necessity of improving rural schools’ access to high-speed Internet and increasing the volume of meaningful educational content is also emphasized. The results of the study can be used by educational authorities in determining an optimal model for the rural educational system.

Annotation: The article examines modern approaches to the forming and implementation of innovative mechanisms for in- teraction between the state, business, and civil society. Emphasis is placed on the need to move from traditional partnership models to network forms of cooperation based on open innovation, digitalization, and sustainable development. The tools of public-private and public-public partnerships are analyzed, as well as the role of digital platforms in ensuring transparency and efficiency of communication between participants. It is shown that the intensification of unilateral economic restrictions and the need to boost domestic investment require a transition from traditional, administrative models of interaction to network forms based on the principles of open innovation, digitalization, and sustainable development, which can be achieved through increased cooperation between the government, business, and civil society. The directions of improving the institutional environment are proposed, contributing to the development of the innovation ecosystem and strengthening trust between sectors. It is shown that the key direction for developing innovative mechanisms for interaction between the state, busi- ness, and society is the forming of a unified digital partnership ecosystem, which will allow for the integration of databases, platforms, and services for all participants, simplify the search for partners and sources of financing, and automate the processes of monitoring and evaluating projects.

Annotation: The article develops an approximate version of the model of institutional transformation in the sphere of repro- duction of innovations through public-private partnership (PPP). The growing need for the said transformation is substantiated, and the general outline is proposed and the organic integrity of the proposed institutional transformations in the sphere of development of relevant partnership relations between the state and business is characterized. The necessity of a qualitative update of the constitutional “rules about rules” for the forming of new institutions in the sphere of PPP, ensuring the expanded reproduction of cognitive and product innovations, is proven. The critical role of the power-ownership system in increasing the efficiency of PPP, based on civil society and the rule of law, is considered. The key role of the intellectual firm in the general structural model of the institutional mechanism of public-private partnership in the sphere of innovation creation and, in general, the development of innovative relations in the modern economy is verified. The institutions that ensure the creative focus of the new model of partnership relations between the state and private business in the context of increas- ing complexity are characterized.

Annotation: The article clarifies the interpretation and specifies the content of the technological paradigm as a structural and reproductive integrity. The ontology of the change of technological paradigms as the dynamics of the organic integrity of related industries is revealed. The moving boundaries of the specific weights of private and public participation in the sphere of expanded reproduction of technological innovations are considered, and attention is focused on the creation of new forms of interaction between the market and the state in the sphere of ensuring highly efficient technological transformation. Interdisciplinary aspects of the formation, development and change of socio-economic systems, as well as the corresponding technological paradigms, are characterized. A nanocog- nitive form of human capital is proposed, relevant to the hypothetical seventh technological paradigm based on the system of tacit knowledge with an unconditional creative orientation of economic development. It is shown that for the successful development of technological innovations, a relevant technology of economic-ideological, institutional, cognitive, organizational-managerial and other transformations is necessary. The new role of state entrepreneurship in solving the problems of highly effective technological transformation has been verified.