Headings of the journal
"Economics and Management"

EconomyManagementRegional economyEconomic educationDomestic and foreign tradeEnvironmental economicsKnowledge economyGlobalisticsComputer science in EconomicsDigestKnowledge managementEconomics of sustainable developmentAll rubrics

All rubrics

FROM RESORT FEE TO TOURIST TAX: MUNICIPAL ASPECT

Page:39-49

Release: 2024-4 (51)

DOI: 10.21777/2587-554X-2024-4-39-49

Annotation: The article examines certain aspects of domestic tourism in the context of the conceptual approach developed in the sphere of the tourism industry of the Russian Federation as a result of the adoption of the federal project “Tourism and Hospitality Industry”, which became the basis for the further development of domestic tourism. The dynamics of the tourism industry development is shown. Attention is paid to the consideration of the adverse impact of foreign policy, domestic economic and organizational factors. There is an assessment of the regulatory framework that determines the financial relationships of participants in the tourism industry within the framework of this program area. The authors emphasize that the ongoing practical implementation of the national project in the tourism sector necessitates the development of new approaches and tools in management at the municipal level, stimulating administrative-territorial entities to create new tourism products by improving the financial, economic and organizational apparatus and the use of modern tools. Significant attention is paid to the expansion of the use of telecommunications and information base and issues of practical testing of tax tools, which should contribute to the development of the tourism industry at the regional and municipal levels.

THE ASSESSMENT OF THE EFFECTIVENESS OF MARKETING STRATEGIES OF BANKING SYSTEMS THROUGH THE ANALYSIS OF THE MARKETING ACTIVITIES OF JSC TINKOFF BANK

Page:42-51

Release: 2024-2 (49)

DOI: 10.21777/2587-554X-2024-2-42-51

Annotation: This article discusses various theoretical and practical aspects of banking marketing. In the modern world, in con- ditions of increasing competition, marketing is becoming necessary for every organization. Marketing for financial institutions, including banks, is becoming especially relevant. The practical aspect of the study is analyzed within the framework of the analysis of the effectiveness of the elements of the marketing strategy of JSC Tinkoff Bank. The authors of the study consider such functions of Internet marketing as constant contact with the target audience, convenience of service, customer orientation and the search for optimal ways of promotion. The research is based on the collected statistical and information data on the marketing strategy, target audience, promotion features and financial performance of the company. The conducted research allowed us to conclude that JSC Tinkoff Bank directs a large amount of funds to native advertising and content marketing, which is due to the need for constant communication with a potential and/or existing client. The scientific article is intended to raise interest in the field of banking systems and banking marketing, as well as to identify the experience of promoting one of the leading Russian banks.

STRATEGY FOR MANAGING THE ADAPTATION OF THE SOCIO-ECONOMIC BIOSYSTEM BASED ON THE CIRCULAR ECONOMY

Page:44-54

Release: 2024-3 (50)

DOI: 10.21777/2587-554X-2024-3-44-54

Annotation: In response to the global and prolonged deterioration of the phenomenon of life in the socio-economic biosystem (SEB), the article postulates the circulation of matter within it. It is noted that the circulation of matter in the SEВ, based on its nanodestruction and the subsequent forming of a marketable product, involves the systemic self-organization of distributed economic systems. Precisely this neutralizes the contradiction between the progressive transformation of resources and the limitations in its provision. It is stated that the involvement of an individual’s waste resolves a global contradiction: between the progressive transformation of resources and the alienation of resources from the bulk of individuals of the SEВ. A mathematical formalization of the turnover of resources in the SEВ is proposed, which makes it possible to develop optimal management of ad- aptation, both the provision of resources and the rate of their turnover. The statement of ecology as an area of existence of the phenomenon of life of sustainable self-organization of the biosphere and SEB allowed them to be formalized in mathematical images in the form of grad. The foundations of the scientific and methodological approach for the development of effective management of the biosphere and SEВ adaptation strategy are predetermined. An eco-strategy for managing the adaptation of the SEB and the biosphere in the field of ecology is determined, guaranteeing the sustainable development of the phenomenon of life.

FEATURES OF PROPERTY RELATIONS MANAGEMENT AND THEIR DEVELOPMENT: EXPERIENCE OF THE CITY OF MOSCOW

Page:45-55

Release: 2024-1 (48)

DOI: 10.21777/2587-554X-2024-1-45-55

Annotation: The article discusses the features of managing property relations within the administrative-territorial formation of the city. Considerable attention is paid to the development of property relations in the city of Moscow. In particular, the composition of the city’s property and the main features of its management as part of the city’s property complex were examined, including legislative regulation, financial, economic, technical, technological and information management of property relations, etc. In the context of other issues, it was emphasized that it is necessary to strictly maintain the balance of property, at the disposal of the subject (city), regulate the ratio of municipal and commercial objects in the property management structure, taking into account the interests of the state (city) and at the same time it is necessary to create optimal conditions for potential consumers (users). It is concluded that increasing the efficiency of property relations management is largely achieved through the use of modern methodological approaches in the context of informatization of the management process and improvement of technological techniques based on their digitalization and the use of domestic software, which ensures the development of property relations in the city.

DETERMINANTS OF THE HUMANISTIC ORIENTATION OF SOCIO-ECONOMIC TRANSFORMATION

Page:50-59

Release: 2024-4 (51)

DOI: 10.21777/2587-554X-2024-4-50-59

Annotation: The article describes and analyzes the imperatives, as well as critically important conditions and factors of the creative, progressive orientation of modern socio-economic transformation. The article examines the systemic destructive consequences of the implementation in the world and domestic economy of a neoliberal political economic concept based on militant consumer individualism, financialization of the economy and society as a whole, as well as the expanded reproduction of economic simulacra. In this regard, the neoliberal ontology of failures of the market, the state, society and civilization is analyzed. Through the prism of the “three ecologies” (personality, society and nature), the key importance of expanded reproduction is proved, first of all, socio-cultural innovations that aim economic transformations at the actual transformation of a person into “the measure of all things”. Special attention is paid to ensuring the creative and labor ecological “purity” of the individual, in whose creative activity, at the same time, key socio-cultural and economic innovations are concentrated and implemented. The necessity of searching for ways to restore and strengthen the civilizational identity of society is substantiated, which requires overcoming the destructive consequences of neoliberalism in the domestic economy. The concept of a decent life is substantiated as a target functional of the humanistic orientation of the proposed socio-economic transformation.