Release: 2019-2 (29)

2019-2 (29)
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The methodology of the system paradigm and the cognitive aspects of a modern economy humanization


DOI: 10.21777/2587-554X-2019-2-7-15


Development of methodological grounds sustainable development of rural territories


DOI: 10.21777/2587-554X-2019-2-16-23


Modern trends of development of agricultural organizations and evaluating their effectiveness


DOI: 10.21777/2587-554X-2019-2-24-30


Improving the recruitment and selection of staff


DOI: 10.21777/2587-554X-2019-2-31-36


Methods of quality evaluation in preschool educational institutions activity


DOI: 10.21777/2587-554X-2019-2-37-44

Annotation: As part of the development of the educational system of the Russian Federation, the problem of creating a system of assessing the quality of preschool educational institutions is one of the main. The article deals with the problem of assessing the quality of activities in pre-school educational institutions as organizations that provide services, and also offers an assessment of quality from the perspective of consumers of educational services, while at the moment the methods of evaluation based on such objects as «educational environment» and «educational results of children» prevail. Now, there is no single method of assessing the effectiveness of preschool educational institutions. The experience of the Municipal budget educational institution “Kindergarten №110” of the city of Ryazan on the use of the proposed methodology for assessing the quality of activities of preschool educational organizations in terms of indicators such as “physical safety” and “child health” and related indicators is presented as one of the areas on the identified problem. The results of the analysis showed the consistency of the proposed indicators and indicators, which will allow pre-school institutions to carry out internal monitoring, as well as to determine their strengths and weaknesses in the direction of assessing the activities from the point of view of organizations providing services.

Automation of accounting in companies salon business on the platform «1с: enterprise»


DOI: 10.21777/2587-554X-2019-2-45-51

Annotation: The article defined the value of automation for company’s salon business. By analytical agencies market analysis company’s salon business shows an upward trend in the market more and more leading companies with years of experience and more than successful practices. Modern business requires constant development. Reality suggests that within the next 5 years, it would be difficult to imagine any sphere of activity without embedded in her online writing. Future beauty salons also linked to programs with online record. By automating the recording process to the wizard and administrator offload not only reduced labor costs but also increases conversion, from a visit to the resource associated with the salon, directly to make an appointment. Automation of beauty salon allows you to organize a large part of the important information to facilitate analysis of the results of the work of employees, increase the competitiveness and profitability of the company. Automation of beauty salon just allows you to get information on the queries in just a few minutes. All necessary statistics would be in a special computer program, and only time will be required to put the task and output the data to the screen. In addition, automation of beauty salon greatly simplifies the process of customer records and the accounting treatment used in the course of their care cosmetic means. Automation of beauty salon also helps streamline the process of use of inventories. Configuring the system in a certain manner enables you to exercise control over the use of cosmetic products and consumables.

Analysis of russian federation and germany economies competitiveness


DOI: 10.21777/2587-554X-2019-2-52-59

Annotation: The purpose of the article is to analyze the competitiveness of Germany and the Russian Federation, identifying the most problematic factors that adversely affect the country‘s economy. In the process of research used general scientific methods, methods of statistical analysis. In the course of the study, an analysis of the competitiveness of the Russian Federation and Germany was carried out, and problematic factors that adversely affect the country‘s economy were identified. The authors proposed options for improving various sectors of the economy, in order to improve the competitiveness of the country. The results are aimed at accelerating the socio-economic development of the economy of the Russian Federation, increasing the level of competitiveness of the country in relation to other countries of the world. The Russian Federation is a state that is located in Eastern Europe and Northern Asia, has developed climatic conditions, powerful fuel and energy, energy and production and technical potential, but in terms of the level of competitiveness of the country‘s economy is only 38th, which is why be an important increase in the competitiveness of a country‘s economy. World practice has shown that in countries with a higher level of economic competitiveness, goods are produced, and services are provided that can compete both in the domestic market and in the external market. And, also in countries with a higher level of competitiveness of the country, there is a high welfare of the nation. Research in assessing the level of competitiveness is the World Economic Forum, which annually publishes a report on the analysis of the competitiveness of all countries of the world [1]. So, Loskutova M.V. allocates a number of resources with which you can improve the competitiveness of the Russian Federation [2]. Shul MI, notes the prerequisites that hinder the development of the competitiveness of the Russian economy [3]. AP Zaostrovtsev, singles out the institutional problems of developing the competitiveness of the Russian economy [4].

The estimate of demand elastic for the products of copper industry on international market


DOI: 10.21777/2587-554X-2019-2-60-70

Annotation: Background. Today copper industry occupies one of the key positions in the world industry. Meanwhile, in recent years, the world market has problems of price instability and lower demand for copper, which led to the formation of its surplus. Now foreign companies are trying to neutralize the negative situation, reduce production volumes, but the Russian largest representatives of the copper industry, are planning to increase it in anticipation of a gradual increase in prices. The article provides an overview of current trends in the copper industry, show the keys companies-representatives in Russia and in worldwide. The purpose of this study is to assess the elasticity of demand for the products of the copper industry in Russia in the international market, determine whether there is a potential for sales growth in Russian companies overseas. Materials and methods. The realization of the objectives achieved by comparing the data of official state statistics and calculations of the expert community. The study used the methods of retrospective analysis, graphics, and induction. Results. The authors assessed the elasticity of demand for the products of the copper industry in Russia at the international level. In 2014-2016, the demand for the price is elastic, but in the context of consumer countriesfar abroad and the CIS in 2016, this condition is’ not met. According to the authors, it is advisable for Russian exporters of copper products to strengthen their positions in the world market to focus on foreign countries and above all, in China.

Evaluation of crisis management methods based on quality indicators of enterprises


DOI: 10.21777/2587-554X-2019-2-71-81

Annotation: The classification of approaches to crisis management is presented. The article proposes a classification of approaches to crisis management, analyzes the reasons that contribute to obtaining different results of the analysis using the same model within the same country, but for different periods of time. The results of a comparative intragroup analysis of approaches to crisis management based on the qualitative characteristics of the composition are presented: J. Argenti’s model, T. Scone model, V.V. Kovalev, a technique of Ernst & Whinney) according to the developed additive qualimetric model. The results of intergroup comparison of approaches to crisis management from the composition are presented: group of assessment models based on quality indicators, group of assessment based on discriminant analysis models, group of logit and probit assessment models, group of neural network assessment models, group of integrated models of enterprise bankruptcy probability estimation.

Reorganization of enterprises in the digital age


DOI: 10.21777/2587-554X-2019-2-82-86

Annotation: The digital era is not just a great opportunity for companies, but also its implementation. One of the biggest problems of digital transformation of enterprises is the internal transformation of the company. The problems that enterprises usually face when switching to digitalization are outdated technological processes, the lack of managerial competencies of the new format and the management of human resources by the old methods. Digitalization, using new concepts, models and technologies, provides faster and more efficient work, and on the other hand, helps managers manage better and smarter. The main goal of this article is to present a model of the process of digitization of an enterprise/company that can be used to transform it, with the aim of increasing productivity and increasing economic attractiveness. The model is mainly based on process optimization and consists of competent personnel management, as well as the introduction of new, more flexible organizational forms. The authors of the article attempted to update the process of transformation of enterprises, taking into account the requirements of «Industry 4.0».

Modern types of franchising


DOI: 10.21777/2587-554X-2019-2-87-93

Annotation: The relevance of the topic of the article is due to the lack of theoretical development of the classification of types and forms of franchising, as well as the objective need to analyze the current state and main trends in the development of schemes of franchising interaction of economic entities, as well as the practical significance of research, facilitating the choice of the optimal The aim of the study is to identify and substantiate the key essential features, as well as structuring within the classification of modern types of franchising. In the process of analysis of the essence and relationships, as well as the development of classification of modern types of franchising, the author used such methods of research of socio-economic phenomena as dialectical, systemic, structural and functional, institutional, historical and logical, comparative and analytical, as well as methods of scientific abstraction, induction, deduction, normative and positive analysis and synthesis. The article presents the author’s classification and author’s definitions of modern types of franchising, which are elements of scientific novelty.

Algorithm of using competitive advantages of а product in advertising communications


DOI: 10.21777/2587-554X-2019-2-94-100

Annotation: Competitive advantage is a system that has an exclusive value, giving it superiority over competitors in the economic, technical and organizational fields, and an opportunity to manage available resources more effectively. The formation and achievement of a sustainable competitive advantage of the product is a priority for any company from any industry and any field of activity. It provides stability, growth opportunities, creates barriers to entry of new players and, as a result, allows the company to receive higher profits from the sale of its products. And its use in advertising and marketing communications contributes to a longer-term positioning of the product in its market segment and in a clear consolidation of the image of the product in the minds of the target audience. In the framework of tough market competition, demonstration of the company and product advantages to the target consumers, as well as the benefits they will receive, becomes one of the essential means to promote business and work for the future. This is a fairly simple version of brand name positioning, that does not require large financial investments, but it is an effective tool for competing in a market. This article reveals product levels (i.e. functional purpose, properties and additional advantages, brand image) as well as the corresponding types of competition (types and subject of competition, the degree of brand awareness and reputation of the product) and competitive advantages (specific, rational, emotional). The article presents an algorithm for developing a rational competitive advantage, and provides recommendations and examples of its use in the process of making an advertising appeal.

Modern problems of russian young employment


DOI: 10.21777/2587-554X-2019-2-101-105

Annotation: The purpose of the article is to study and analyze the main problems of youth employment in the Russian Federation. The main categories of young professionals and their characteristics that are important when entering the labor market are defined. The causes of youth unemployment, which are due not only to the socio-economic situation of the country, but also the deformation in the value orientations of young people, in its psychological unpreparedness and improper motivation for work. The authors substantiate the conclusion that the solution of numerous problems of adaptation of modern youth in the labor market is possible with the use of an integrated approach, when this process will include all stakeholders: employers, the state, educational institutions, youth. It is determined that educational initiatives and programs are of great importance in the professional development of this category. The state remaining the main subject of the implementation of policies for the promotion of youth employment, focused in the future on the creation of an integrated economic-legal mechanism to facilitate leveling of negative trends in the youth labor market.