Headings of the journal
"Educational Resources and Technologies"

Annotation: The article describes the systemic problems of forming the HR brand of higher education institutions in the context of current trends in the labor market and educational services. Attention is focused on the key compo- nents of the HR brand of higher education institutions. The features of competitive selection for the position of a scientific and pedagogical worker in a higher educational institution are highlighted, and a way is proposed to increase the effectiveness of this procedure for the participants of the competition. Experimental studies have been conducted to evaluate students’ ideas about the working conditions of the teaching staff and their preferences as future specialists in the field of education on the basis of the Branch of the private educational institution of higher education “Moscow Witte University” in Ryazan. Based on the results of the survey, the main directions for attracting young scientists and specialists to scientific and pedagogical activities at the university have been identified. The analysis of the causes of professional burnout of scientific and pedagogical staff of universities as one of the factors influencing the HR brand forming for the university is carried out. An approach to the differentiation of the content of teachers’ work is considered, which contributes to improving the effectiveness of their activities. The practical significance of this research is aimed at improving the HR brand of higher edu- cation institutions, which will contribute to creating a positive image of them, attracting graduates to work at universities, and increasing competitiveness in the field of educational services.

Annotation: The article analyzes the role and content of the digital portfolio in the process of personalizing the educational process of students. The opinions of university students on the need to use their digital portfolio, their involve- ment in creating their own portfolio on various Internet resources were studied. Based on the results of the in- terview and student survey, problematic aspects in this area were identified, which were taken into account when conducting a pilot study on the development of students’ own digital portfolios, based on the characteristics of a personalized approach. As a result, the need was identified to develop a digital portfolio model taking into ac- count personification in education, including the integration of motivational, cognitive and activity components, each of which is considered by the author in the article separately and in interrelation. The findings can serve as a basis for further improvement of a personalized approach to the organization of the educational process in universities and the development of digital portfolios in the context of this approach.

Annotation: The article explores the problem of digital behavior among students and young people. Attention is paid to the components of digital behavior, its differences from behavior in the real world are considered, and the impact of digital behavior on real processes and relationships is shown. The phenomenon of digital culture is studied, and the dependence of digital behavior on the level of digital culture is traced. The content of the concept of ‘digital addiction’ is described, its negative characteristics affecting the development of cognitive abilities and the choice of behavioral strategies – real and virtual – are revealed. The positive and negative consequences of digital behavior stipulated by the simultaneous existence of an individual in the real and virtual world are analyzed. The role of cyber illusions on the process of forming of digital addiction and digital behavior is shown, the risks of extrapolation of virtual entities into the natural environment are traced, leading to profound transformations of consciousness and social actions of young people. It is noted that behavior and communication in the space of the Internet and social networks are characterized by their inconsistency and unpredictability, which affects the social and psycho-emotional states and moral attitudes of individuals.

Annotation: The article is devoted to the problem of development of economic culture of students. The subject of the study is the pedagogical conditions for the development of economic culture of students of a professional educational organization. Three interrelated approaches are used – systemic, competence and activity-based during the theo- retical and methodological analysis of the process of development of economic culture of students. This is due to the semantics of the basic term “economic culture”, considered in the article as a set of elements: economic knowledge, practical skills and abilities; moral and economic orientation of the individual; ways of organizing activities; norms regulating human behavior in society. Pedagogical observations of the authors show that in pro- fessional educational organizations, the economic culture of students is not developing effectively enough, lagging behind modern socio-economic realities. The resolution of this contradiction is possible through the creation of the necessary pedagogical conditions in the educational organization that ensure effective control of this process. The scientific and practical significance of the research lies in the systematization of pedagogical conditions for the effective development of economic culture, including a set of pedagogical measures structured by the authors into three groups: informative, organizational, methodological and socio-personal. The proposed system of peda- gogical conditions will contribute to efficiency in improving the level of economic culture of future specialists.

Annotation: The article considers the development of a structural organizational and pedagogical model of a university complex for training future teachers in the system of social partnership “Pedagogical University – Preschool Educational Organization” (“PU-PEO”) based on the missions of universities, namely: “Education”, “Sci- ence” and “University and Society”. During of the study, a pedagogical examination was carried out, accord- ing to the results of which the conclusion was made that the system-forming factor of the model is the Moscow International University Rating “The Three University Missions”. The rating is based on three main criteria (missions): education, science, university and society. The use of these criteria ensures the creation of a holistic educational process aimed at socializing the individual and forming the qualities of a highly qualified specialist. The method of group expert assessment was chosen as the leading tool in the study, which makes it possible to algorithmize the procedures for developing the structure and content of the model of the university complex for future teachers training. The scientific novelty of the research results lies in the creation of a model for training future teachers in the social partnership system “PU-PEO”, which at the structural level includes the functions of assessing the quality of the educational process in the context of implementing the university rating “Three missions of the university”, adopted in pedagogical qualimetry. The practical significance of the research results lies in the possibility of using them to improve educational programs and increase the effectiveness of interaction with subjects of social partnership.